The Champions League has all the ingredients to detonate its business with nearly 3,000 million euros in revenue at the close of its 2022 edition. The first factor is that the final will be played in France, one of the most highly valued territories in Europe because in only two years will be hosting a new edition of the Olympic Games, but there is also the fact that two of today’s most popular teams face each other, such as real Madrid Y Liverpool.
This will be the first final to be played on French soil since 2006, when Ronaldinho’s Barcelona defeated Thierry Henry’s Arsenal 2-1. At that time the venue was also the Stade de France, home of the French national team and which was adopted as the home of the final of the Champions 2022 due to the loss of St. Petersburg by decision of UEFA before the war between Russia and Ukraine.
This is the third time that France has hosted the final under the format of Champions Leaguewhich was born in 1992, after Real Madrid’s 3-0 victory over Valencia in 2000, in addition to the aforementioned series between Barcelona and Arsenal in 2006. Before that, France also hosted the 1981 European finals (Liverpool beating Real Madrid), 1975 (Bayern Munich beating Leeds United) and 1956 (Real Madrid beating Stade de Reims).
In economic matters, things have changed since the last time the final of the Champions visited France. In 2006, the total income reported by the tournament was 607 million euros, according to specialized figures from Statista, while for 2022 the expectation is to exceed the 2,797 million that were achieved in the 2021 edition, held in Porto, Portugal.
an end of Champions League It contributes between 60 and 130 million euros to the total income of the tournament, according to reports from the last edition without a pandemic. In 2019, the final between Liverpool and Tottenham Hotspur left an economic spill of 123 million euros, of which 63 stayed in Madrid, which was the host city, revealed Miguel Garrido, president of the Madrid employers’ association.
The income of the Champions League they have multiplied almost five times since that Barcelona victory in Saint Denis in 2005. In the 2010 edition, which culminated in the final between Inter Milan and Bayern Munich at the Santiago Bernabéu stadium in Madrid, the tournament’s total profit exceeded for the first time the 1,000 million euros when reaching 1,099.4.
In just six years, the figure doubled, reaching 2,060.9 million euros after Real Madrid’s victory over Atlético de Madrid in San Siro, Italy, in the 2016 final. Revenues continued to increase until 2019, since in 2020 there was a decrease of 2,853.4 million to 2,418.8 due to the effects of the pandemic, according to Statista reports.
France is boosting its sporting events as it approaches its long-awaited time to host the 2024 Summer Olympics, which will run through destinations including Paris, Marseille, Lyon and Saint-Etienne.
“The goal is not just to have medals, it is to put sport at the heart of the nation,” French President Emmanuel Macron said in October 2021, as part of the announcement of a €200 million investment plan to activate more than 5,000 new sports facilities throughout France before the 2024 Olympics.
The Stade de France It is located in Saint Denis, 10 kilometers from the French capital, Paris, and although it is not one of those facilities that will receive investment, it is part of the projection intentions for the country through a Champions League final, a event that brings together more than 380 million viewers from more than 200 countries.
The venue for the final Champions 2022 It has capacity for 80,698 spectators and tickets have already been sold 100%, with prices ranging between 70 and 690 euros. Considering an average price of 380 euros, the spill only due to the full capacity of the Saint Denis property would amount to 30.6 million euros.
The expectation is set to see a thirst for Liverpool’s revenge against Real Madrid, since the meringues stayed with the last Champions League final that both teams played in 2018. In addition, players of the stature of Karim Benzema will be on the field , Mohamed Salah, Luka Modrić and Sadio Mané, as well as two successful coaches: Carlo Ancelotti and Jürgen Klopp.
“The characteristics of the players are the most important. You can play a football that you have in your head, but also taking into account what is in front of you. Playing a final against them is special, Liverpool is a team that has won six Champions Leagues and that’s why I have extra motivation for this match”, announced Carlo Ancelotti, coach of Real Madrid, prior to the match on Saturday, May 28 at the Stade de France.