The Formula 1 is living a full party atmosphere in Miami. International tourists, boats at the edge of the track and luxury skyscrapers is the landscape of the circuit’s new headquarters, which will make its official debut with the Grand Prix on May 8 in which the team ferrari Jump like the rival to beat in both the Constructors’ and Drivers’ World Championships.
At the end of 2021, Formula 1’s 10-year agreement was announced to host its races until 2031 at the Hard Rock Stadiumwhich has hosted six Superbowls, of the National League baseball category (in MLB), of combats of the WWE-Wrestlemaniaamong other high-profile games, events and teams.
Organizers say the F1 Grand Prix in Miami will generate 35,000 hotel reservations, 4,000 new jobs and an annual economic impact of 400 million dollars for Miami Gardens, the facility in which the Miami International Speedway is located, which is entirely within the Hard Rock Stadium campus of the Miami Dolphins of the NFL. The track has 3.36 miles and 19 laps.
“I have been in Formula 1 for 20 years and I am used to going to Grands Prix, but I have never seen the demand or the enthusiasm for one in particular as I have seen in Miami. This feels like the Super Bowl,” said Zak Brown, McLaren team boss. Other members of the circuit, such as the pilots of Red Bull Racing, Max Verstappen Y Czech Pereztook the opportunity to launch the first pitch of a match for the Marlins in the Major Leagues.
The expectation of Miami has been high for a few months. According to statements of Liberty Media, the organizing company of Formula 1, a total of 275,000 people have pre-registered to buy tickets for the new Grand Prix from the end of 2021, compared to a planned capacity of around 80,000 per day inside the premises. It is estimated that the accumulated of the three days of the race will be 300,000.
“I think we have a great presentation and relationship with Formula 1 and they want to grow this sport here in the United States. We want to be a big part of that and work together to achieve it. Liberty Media has done a fantastic job during his tenure as owner of growing the sport globally and marketing competitive parity and telling the great stories that exist in Formula 1.” Tom Garfinkelmanaging partner of the Miami Grand Prix as well as vice president, president and CEO of the Miami Dolphins and Hard Rock Stadium.
Miami is the second stop of Formula 1 in the United States in the new century. The first was Austin, which held races from 2000 to 2007 and then from 2012 onwards (with the exception of 2020, due to the pandemic); now South Florida will be present until 2031 and in 2023 a third venue will join, Las Vegas, which signed a three-year contract.
“The Miami circuit is almost a campus like the one in disney landWith so many opportunities to have great experiences with friends, whether it’s through music, drinks, all sorts of different things, that when people go out and enjoy those experiences, they’ll see the best cars in the world. I think educating them about motor racing and giving them that experience will quickly make them fans of Formula 1, because Formula 1 sells itself,” added Tom Garfinkel.
Tickets for the debut race weekend in Miami initially sold for prices starting near $1,000, with single-day tickets starting at close to $600, but SeatGeek averaged around $2,500 for the race. race in total. Tickets sold for three times the average price for the United States Grand Prix in Austin last year.
As for the F1 weekend show, companies of all kinds have confirmed their presence with events in the area. Cryptocurrency brand FTX is hosting a three-day concert festival in Miami Beach, in conjunction with Mercedes-AMG Petronas and IWC Schaffhausen, while Nightclub E11even is bringing celebrity DJs throughout the week, with table prices ranging from $5,000 to $100,000.
The fortune of the sport continues to smile on Miami. In addition to the debut of motorsports and its team in the NFL, it is a city that week after week coexists with the hubbub of other top events: the Miami Heat of the NBA, the Marlins of the MLB, the Inter Miami of the MLS, the Florida Panthers of the NHL and the Miami Open, one of the most important tournaments on the Masters 1000 quality tennis calendar, which takes place at the Hard Rock tennis center, next to the Dolphins stadium.