Facebook is testing ways for content creators earn money through groups in the red socialsuch as users paying for exclusive access to material or conversations within subgroups, the company said Thursday.
Facebook, which recently changed its name to Meta, said the trial was part of its broader paid underwriting effort. The social media company is one of many tech giants that have been working to attract content creators and their followers through payments and new tools.
Facebook, which in recent years has focused on community building as a tactic to drive engagement on the site, said group administrators will be able to run e-commerce stores to sell products or create community fundraisers. , which could offset the costs of managing a group.
On Wednesday, the CEO Mark Zuckerberg He also said that creators will be able to share custom links that allow them to accept payments directly, in a hit to subscription fees from Apple. Facebook launched its subscription service last year.
The company announced a series of updates to its groups product during its Communities Summit broadcast live. He said the subgroups feature, which can be free or paid, would allow members to separate within groups to focus on specific regions or topics.
Facebook Groups have come under scrutiny by lawmakers and researchers who argue that they provide closed spaces for health misinformation, violent rhetoric and extremism to proliferate without being properly policed.
A company spokesperson said Facebook was testing community fundraising with select groups and that groups created in the last 30 days, which violate their policies, could not be used. content standards or frequently shared harmful content or misinformation.
Facebook said that group administrators would get tools to customize the appearance of their group and that members could soon give “community rewards” for valuable posts.
Reference-www.eleconomista.com.mx