2021 was not the same for him e-commerce in Mexico than 2020. The growth of sales digital stabilized, inflation reduced consumption throughout the year and December dismissed this sector with the approval of a right to use the infrastructure of Mexico City whose main objectives are online sales companies.
In 2020, online sales grew at a rate of 81%, the largest increase recorded since the Mexican Association of Online Sales (AMVO) measures the evolution of the sector. In 2021, the estimated growth will be between 20 and 25%, according to Jorge Fernández Gallardo, executive director of Ecomsur in Mexico.
Ecomsur is a software as a service that allows you to set up an online store in just a few steps. The Chilean company provides the infrastructure so that other businesses can offer their products in the digital channel. In contrast to the slowdown in online sales between 2020 and 2021, Ecomsur increased its new operations and the number of clients it has by 90%.
Free market, another company dedicated to electronic commerce in Latin America, announced in April 2021 that throughout the year it was going to invest 1.1 billion dollars in Mexico. The sum represents an amount greater than the total of what the company invested in the most recent four years. The destination of these resources, according to Libre, would be the expansion of its logistics network and its storage capacity; as well as its fintech verticals Payment Market Y Market Credit.
After a year of exponential growth caused in good part by the Covid-19 pandemic, e-commerce companies reinvested their 2020 profits in the consolidation of a market that represents 9% of total retail sales in Mexico and 6% of the National GDP. This investment was reflected in the growth of logistics networks through courier companies and software as a service providers.
In the same way as Ecomsur, companies like Jokr, We load, Borzo, Octopus Y Moova They expanded their customer base and grew their operations. In 2021, Vtex, an e-commerce company, entered the United States stock market to seek financing, becoming the second Latin American company to reach this milestone, after Mercado Libre.
Another phenomenon that shows the stabilization and investment process of electronic commerce in Mexico is that digital sales were maintained during commercial campaigns such as the Hot Sale Y The good end. While in 2020, The good end generated, according to AMVO data, 36,100 million pesos in online sales; In 2021, internet commerce left 31,700 million pesos.
Jorge Fernández, from Ecomsur, ensures that the performance of the e-commerce During El Buen Fin it was relevant because, despite the fact that the campaign lasted five days less, sales are comparable. The manager assured that by 2022 among the main trends in this sector are the renewal of digital sales channels through marketing techniques such as social selling, livestream commerce, the digitization of physical stores and the payment model. Buy now and pay later (Buy Now, Pay Later).
Reference-www.eleconomista.com.mx