They say that the image is worth a thousand words, so how should you dress to close a business or be the CEO of a company? Like Mark Zuckerberg, Steve Jobs, Mayra González, Carlos Slim or Juana Ramírez? The truth is that Each person has their own style, but it must correspond to what they want to convey: security, trust or closeness.
The image is not only the way of dressing, it is also perception, since the image lives in the heads of others; from clients, from our superiors, from who hires us.
What is the image for? In a romantic sense; so that they love you ”, Álvaro Gordoa, public image consultant and creator of the book PORTE Method, comments in an interview.
There is no good or bad dress, but essence according to what you do. It is not the same to dress for a technology startup or to undertake, than to dress to work in a brokerage house or an accounting firm, it is necessary to know what the objectives are and what the audience needs.
A study by Michael W. Kraus of the Yale School of Management found that when you dress inappropriately for business, up to two million dollars can be lost.
“If you are a bank or that brokerage house, your audience looks for respect, credibility, maturity, someone who takes care of your money and is going to make smart investments. If the person is dressed as a publicist or leader of a rock band, he will not emotionally give you that good thorn ”, highlights Álvaro Gordoa.
The same happens with entrepreneurs, it is not only necessary that the business like to invest or that consumers recommend it; The presence of the entrepreneur is essential to know if he is capable of taking the company to the next level and that can be defined by physical presence.
If you are a technology startup, maybe you are looking for something more casual and “therefore it is totally correct that you see yourself as Mark Zuckerberg and not as the engineer Slim.”
Another study carried out by Northwestern University put people to do different activities with a doctor’s gown and others with a painter’s gown, the former performed better in rational activities, while the latter did not concentrate as much, but became more sensitive, humane and creative.
Hybrid work
The pandemic has changed the way of working, now we are divided between virtual and physical meetings, work at home and in the office. Faced with this new way of working, how do we dress appropriately?
Álvaro Gordoa details that you have to forget if you are telecommuting or in the office, if you have a video call or a face-to-face meeting, “the world has already changed and now what you have to do is slip into the character of the professional role that are you going to play”.
Follow your same routine, wake up at the same time, shower and dress “with the power suit that represents that executive”, dress for yourself and according to what you want to convey, do not forget to keep the audience in mind; If you are going to give a conference, close a business or if you are an entrepreneur and want to captivate the client, if you are going to communicate accessibility or authority.
Reference-www.eleconomista.com.mx