A new survey indicates shoppers are expected to spend as much as they did last year: an average of $790 nationally and $588 in Quebec.
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Despite financial uncertainty caused by rising inflation, most Canadians intend to spend as much this holiday season as they did last year, a new survey suggests.
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The average vacation spend of $790 for 2022 was determined by a survey conducted by Léger Marketing for the Canada Retail Council (RCC).
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However, the survey, as it has in recent years, suggests average spending will be lower in Quebec, at an expected $588.
The survey found that six in 10 respondents intend to spend more time shopping for deals than in previous years, and this trend will lead to an earlier start to the holiday shopping season.
In 2022, 35% of respondents said they expect to start their holiday shopping in November, 28% will look forward to Black Friday sales (November 25), 21% Cyber Monday (November 28 and the week of Cyber Monday) while 18 percent will wait for post-Christmas sales.
About 63 percent of those surveyed said they will shop in person at stores, the same proportion as in the previous two years, while 37 percent said they will shop online.
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In 2019, before the pandemic, 72% of respondents said they intended to shop in person and 28% online.
Analysis by Léger’s pollsters suggests that 44 per cent of Canadians will buy gift cards this year, with 15 per cent of that group saying they will spend more on gift cards this year than in 2021.
The fact that Canadians can now spend more time together in person is expected to result in increased sales of food and alcohol products, as well as an increase in catering and restaurant business.
Meanwhile, the survey indicates that 74 percent of Canadians and 69 percent of Quebecers think it’s important to shop local, and 42 percent of Canadians expect to shop at local retailers.
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RCC Quebec President Michel Rochette said Quebecers are returning to in-person celebrations and shopping and are ready to feel the holiday spirit.
Despite their concerns about public health safety and the economy, Quebecers are determined not to let those concerns interrupt their celebrations, Rochette said.
The survey shows that 72 per cent of respondents in Atlantic Canada are more likely to stick to their budgets compared to 62 per cent nationally. Boaters are also more concerned about the possibility of inflation affecting their holiday shopping.
On the other hand, shopping in Atlantic Canada is expected to be more dynamic than the rest of the country, with vacation spending expected to average $874.
The fifth annual RCC survey was conducted online August 9-23 with 2,505 adult respondents. A probability sample of this size has a margin of error of two percent nine times out of 20.