Cancun, QR. Looking ahead to the upcoming summer season, the Quintana Roo Tourism Promotion Council (CPTQ) held a promotion caravan in conjunction with the Riviera Maya Hotel Association and tourism service providers in the main cities of outbound visitors to the state since United States: Philadelphia, New York, Chicago and Dallas.
The “Mexican Caribbean Roadshow” that took place from May 9 to 13 consisted of a series of activities aimed at travel agents such as presentations of the tourist destinations of Quintana Roo, business meetings with tour operators, meetings with airline representatives United and American Airlines, as well as media interviews and networking strategies.
“We reinforced the promotion of our destinations in the main foreign market for the Mexican Caribbean. We presented to more than 300 travel agents the novelties in hotels and attractions of our destinations, in addition to highlighting the main activities in each one of them, for which we foresee a successful summer season”, commented the general director of the CPTQ, Darío Flota Ocampo.
The positioning of the brands was also reinforced, in addition to publicizing the novelties of the hotels and service providers that participated, among them: Sensira Resorts & Spa, Playa Resorts, Grupo Xcaret, Thompson Playa del Carmen, Catalonia Hotels & Resorts, Barceló, Sirenis Hotels, Aloft Cancun, Tukan Hotels & Resorts, Hilton, The Westin Cozumel, Fairfield Inn & Suites Cancun Airport/Courtyard Cancun Airport, Cancun Bay Resort, Iberostar, Palladium Hotel Group.
Campaign
As part of the tourist promotion actions, it also launched a new campaign for the Mexican Caribbean on taxi screens in Chicago and New York.
The circulation of these taxis in Manhattan and in the urban area of Chicago will allow to maintain a presence of the tourist destinations of the Mexican Caribbean during the following days”, commented Flota Ocampo.
The campaign, which began on May 10 and will last 10 days, includes 500 taxis in New York and 350 in Chicago, and consists of videos broadcast on the screens that are located on the top outside of the taxis, visible to pedestrians. and from other cars, and plays once every minute.
In addition, within a network of 3,000 taxis, a video on the internal screens of the units, visible to passengers, is played every 10 minutes. Both videos invite the viewer to consult more information on the official page: MexicanCaribbean.travel.