Even with high levels of inflation and growing informality, merchants established in Mexico expect to recover pre-pandemic sales of Covid-19, with the economic spill very similar to that reported in 2020 (when the pandemic in our country began in March) that exceeds 17,000 million pesos during the celebration of the Three Kings Day 2022.
Hector Tejada Shaar, President of the Confederation of National Chambers of Commerce, Services and Tourism (Concanaco-Servytur), specified that said sale would represent an increase of 95% compared to the economic spill reported on January 6, 2021, which was considered the “worst year in the history of the Three Kings sales”, when marketing collapsed, after facing the rebound in Covid-19 infections, as well as massive closures in economic activity, which months later led to the extinction of businesses.
The leader of the merchants established in Mexico said that the reactivation in sales will approach the levels reported in 2020, when 17.55 billion pesos were obtained, which will help the economic growth of the sector, after a difficult year due to the pandemic by Covid-19.
“The effort and the union of the businessmen allow us to already see signs of economic reactivation in commerce. Sales recorded in the Three Kings Day they are a sign of this growth in 2022, “said Tejada Shaar.
Toys continue to be the “kings” of this season, despite the growing demand for technological and electronic devices.
The tradition of children in various regions of the country revolves around various toys such as dolls, bicycles, cars, balls, skates, stuffed animals, others. Although other lines that each year present an increase in demand since the Good end until the Kings Day They are the most innovative products in technology such as video games, tablets, cell phones, electronic consoles, laptops, followed by the traditional thread, sweets, clothing and footwear had increases for that celebration.
For their part, the micro, small and medium businesses established in Mexico City, dedicated to the sale of toy stores, candy stores, ride-ons and bicycles, stationery stores, electronic devices, cell phones and accessories, gift shops, clothing for girls and boys, shoe stores, sporting goods stores, musical instruments, cinemas and the sale of fast food, desserts, pastries and snacks, bakeries, pastry shops, as well as raw materials, among other things, consider that their sales will increase 20% compared to the previous year.
And it is that these turns are threatened by the advance purchases made by the Magi in self-service and department stores, informal street commerce, which together account for 60% of the sales of the season, leaving MSMEs and toy stores, 30% of the rest of the demand.
The president of the Canacope of Mexico City, Eduardo Contreras, specified that electronic commerce plays an important role during the pandemic, since it is expected that 10% of sales on January 6 will be carried out in this way.
The shops of Mexico close with Los Reyes Magos, on January 6, one of the most important sales cycles for the sector, which began on November 10 with The Good End 2021.
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Reference-www.eleconomista.com.mx