Comscore, an Internet Marketing Research Company, Announces the Acquisition of Shareablee, a leading marketing measurement and analysis platform in the social media industry. A) Yes, Comscore plans for its digital products to benefit from data from Shareablee, providing an unmatched insight into consumer engagement and reach.
The large-scale social measurement capacity of Shareablee provides key information on changes in content consumption and public behaviors, particularly Gen Z. In addition, its database tracks more than 20 million brands, publishers and creators in more than 70 countries.
The method of Shareablee pairs seamlessly with Comscore’s comprehensive cross-platform intelligence, making your customers benefit from your combined information. Among them are Mondelez, GroupM, ESPN, NBC Universal Y Vox Media.
Comscore plans to retain the Shareablee team, including Tania Yuki, its CEO and founder, Greg Dale, Chief Operating Officer, and Jonathan Lieberman, Chief Technology Officer, who continue in leadership positions.
“For marketers, this inclusion will represent a great opportunity to maximize their advertising spend. We see many opportunities to help our clients grow their audience viewing and maximize their impact through the use of social platforms, “said Bill Livek, CEO and Executive Vice President of Comscore.
Tania Yuki, CEO and Founder of Shareablee He adds that they are delighted to join forces with Comscore and hope to find new ways to jointly drive innovation.
The actions of Comscore They were trading up 3.18% on the New York Stock Exchange this Friday afternoon, to $ 3.24 per share. Among its main partners are Year, Adobe, Comcast, Salesforce, Facebook Y Oracle.
Comscore performs the Digital Native Media Ranking month by month with The Economist since April 2015.
Reference-www.eleconomista.com.mx