CISSSAT clothing campaign: “it was really awkward”


The Abitibi-Témiscamingue Integrated Health and Social Services Center (CISSSAT) has decided to back down in the face of numerous criticisms of its new clothing campaign.

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In the last few days, several posters showed examples of clothing that is not authorized by the CISSSAT.

“We have the impression that it is aimed at teenagers or school children. I think simple communication would have done the job,” explains Jean-Sébastien Blais, president of the FIQ in Abitibi-Témiscamingue.

The CISSSAT was trying to be original according to the president of the FIQ and failed.

“It does not seem that the clienteles targeted by these posters are healthcare professionals. It has never been an issue in the region, the dress code. We have never seen nurses with toques, or pot-bellied sweaters to work, let alone for two years,” he said.

Consequences on recruitment?

Abitibi-Témiscamingue is no exception to the other regions of Quebec and is grappling with a labor shortage problem.

“It was really clumsy as a campaign and we hope that it will not harm recruitment in our region because it is not an issue. We have people who have tattoos and people who have “piercings” and they are included, “said Mr. Blais.

Watch the full interview in the video above.

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Reference-www.journaldequebec.com

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