The consolidation of the great sporting achievement of Carlos Rodriguez, player of Blue Cross, he will not just come if he takes his place Qatar 2022, but as it is a World Cup year, the cost of its advertising deals will also reach its peak.
The midfielder is one of the purchases that excites the fans the most, as he made his debut with goals from the 43rd minute of match day one to help win the match. Tijuana and on date two he repeated the dose by counter-marking Juarez, in addition to recovering two balls, passing 14, hitting a shot and securing three more points.
Away from the great figures of Monterrey, the 25-year-old now enjoys having the spotlight in one of the biggest institutions of Mexican football, where, in addition to fulfilling the function of restoring the ball in midfield, John Reynoso it also exploits its offensive potential. The coach uses it as a hook, before the two shots Raphael Lees Y Erick Lira, which leaves Rodríguez with the responsibility to create and set up offensive situations.
Cruz Azul is not the only one to win with Charly’s landing. Raphael Kolonel, CEO of StayPro Group, the soccer player’s commercial representation agency, already identifies the digital and commercial opportunities that a club like this offers at the national level, where the player will be able to build a larger fan base, not just at the state level.
“The fact that he is now in Mexico City has enabled us to create a more solid positioning strategy that will be reflected in the coming months: from giving away activities on his social networks, presence in programs and even interacting with other athletes. . and recognized content. creators “, Coronel explained The Economist.
From the day of his presentation with Cruz Azul, until Tuesday, January 18, the midfielder had his audience in Twitter 12%, in Facebook 10% and in Instagram 10 percent. “By the end of the year, there should be more than one million followers on its various platforms,” says the director of StayPro.
Armando Escamilla, Managing Partner of the sponsorship consultant, Patroria, pointed out that in analyzing the return on investment, the exposure the Celestes gained is greater than in other places, despite the land that football has acquired in places like Monterrey.
But for this you will have to pay the price. With his protagonism, in a media team and in a World Cup cycle, it is also “the most expensive moment of his career”, in which he can offer his commitment to the brands at a higher cost, said Patroria’s managing partner.
“The purchase of Cruz Azul It comes at a time when the soccer player’s performance is going to be at its peak because he wants to go to the World Cup. After a World Cup year, a setback comes in his stats, not just in Charly, but in all the players in general. The same will happen with the sponsorship value, it’s the moment of the highest peak to take advantage of the World Cup theme and that opens a more extensive window. You have the whole year, if you take it today, to take advantage of this partnership and build for the first winter world cup”.
Charly currently has sponsorships with Codere, StarPlus and Nike. StayPro also handles the management of the advertising campaigns of players What Hector Herrera (Atlético Madrid) in Diego Reyes (Tigres), which is associated with brands such as Banorte, Gillette Mexico, Disney + Latin America, amongst other things.
Carlos Rodríguez constantly feeds his social networks with retweets or sharing photos of his training sessions, his achievements or his family, an attraction for family-oriented companies. But the image of the young soccer player as Buyer Person, or fictitious representation of the ideal client of the brands, also adapts to the change in the sponsorships of the Mexican team, who recently joined the Bitso cryptocurrency platform Yet the e-commerce platform for sale of Kavak cars, analyzes Escamilla.
2022 is just the continuation of a career that is on the rise. In 2021, Rodríguez is the champion of the pre-olympic of Concacaf and bronze medalist in the Tokyo Olympics with the Mexican national team under 23, while teaming up with Rayados to lift the Concacaf Champions League trophy. Of the $ 8.5 million it was worth in January 2021, according to portal estimates Transfer market, its value soared to 11.4 in October of the same year. He is currently Cruz Azul’s highest rated player.
The media Statiskicks pointed out that his arrival at the cement club made sense to fill the vacancy he left Orbelin Pineda, which is “characterized by an intrusive passer-by (passing to the area), engaging in positional attacks that demand the ball and constantly create opportunities”. The Statiskicks database showed that Rodríguez was an ideal candidate, as among his strengths in 2021 were the creation of opportunities, the expected help and successful long haul.
Carlos Rodríguez entered school at the age of eight San Nicolás Rayados Official School. In 2008 he joined the basic forces and in 2016 he made his debut in the first team. In the 2017-2018 season, he had a brief stint at Toledo, then in the third division of Spain, and with his return, his value steadily increased. He is now the second most valuable player in the MX League and the fifth in the Mexican national team, according to data from Transfermarkt.
Reference-www.eleconomista.com.mx