A new identity leaves its mark in the 64th edition of the Caribbean Series. Its logo is more colorful, it is simplified by removing elements such as flags and at the same time projects more openness, as it is not limited to four countries, and allows better use in advertising, electronic and physical platforms. This effort is in line with the planning of a year ago, in which the opportunity was sought to gain the perception of being inclusive, open, young and modern, “while maintaining the message of the years we have had experience”, as he pointed out at that time. Ramon Ruiz MeyembergBrand Director of the Caribbean Professional Baseball Confederation (CBPC).
With the prospect of the 2022 issue, Ruiz Meyemberg responded The Economist that within the steps the Caribbean series has taken to attract new generations of fans is the consolidation as a family event party in each venue, the strengthening of the applications for interaction with the followers (they currently have the Serie del Caribe Móvil) and the growth of its distribution in social networks.
“Above all, to share faster and more specific content, that is, the so-called highlights. The value of this content on networks has grown steadily and even caused the rights holders in the areas of the participating leagues to strongly protect this content.
In addition, with the adaptation of the calendar from 2023 to 2027, which includes Miami’s LoanDEPOT Park as the venue in 2024, interest in stream broadcasts has also been created. However, the main goal of the Caribbean series now is to expand to more markets through television.
“For decades it has been an event seen mainly in the United States and in the territories of the participating countries, but in the last four years we have been exhibited in areas of other parts of the American continent.” In Mexico, the occasion in which the Charros van Jaliscomonarchs of the Mexican Pacific League (LMP), will be sent by Sky Sports Y VeTV.
According to information shared by the manager of this newspaper, the profile of the baseball audience shows two realities that are reflected in the Caribbean series: on the one hand, the audience watching it on television is mostly men and 25 years and older, ” it is therefore a challenge for any organization dedicated to this discipline, be it leagues or league confederations, to attract younger audiences on television. “
On the other hand, in the last 15 years in most professional leagues, American, Asian or Latin, family groups have come together. In the LMP, for example, 59% of the community attend the stadiums as a family and the average age is 25.7 years.
Over the years, the CBPC has tried to refresh the Caribbean series by integrating invited nations, in 2019 Panama was integrated and in 2020 Colombia, which translates into “greater exposure in new markets”; more games per day have also been added, generating more daily content in the same tournament week.
“Even smaller professional leagues are interested in participating. The member leagues did an analysis to determine the feasibility of a League Cup played in parallel with the winter tournaments (October to December) and to concentrate on the Caribbean Series as a Champions League Champion, though I repeat, it is in evaluation process, but with the importance of maintaining the transformation ”.
In this new edition of the Caribbean Series in Santo Domingo, capital of the Dominican Republic, Mediapro, the company responsible for the production and distribution of the international signal, will, for the first time in the history of the tournament, review the review system of video arbitration (WHERE).
Javier Sedano, a journalist who specializes in baseball, analyzed that the Caribbean Series has a priority to consolidate itself before looking for new hobbies, because “it’s an event that faltered and was on the verge of not being held. so in recent years they have been looking for alternatives to renew the opportunity themselves ”.
“A little less than a decade ago (2013) they started promoting that it would have a final as a competition format and a few years later they had already integrated Panama and Colombia, with that initiative to do so. renewed, because in recent years, except when It’s celebrated in Mexico, it has left much to be desired in other venues in terms of audience, tickets and money. First, the series tried to refresh itself with the issue of format, new national teams, even if they are far below the level of the others ”.
In 2019, the Caribbean Series moved from its original location, Venezuela, to Panama after the political-social crisis that hit the first country. As early as 2021, the president of the LMP, Omar Canizales, mentioned that the city of Monterrey could be an ideal “pinch-hitter” if any host country offered instability in the future.
Reference-www.eleconomista.com.mx