Cancun, QR. Given the increase in competition for international tourism, the Cancun, Isla Mujeres and Puerto Morelos Hotel Association (AHCPM&IM) reported on the hiring of a public relations, advertising and promotion agency that allows maintaining the global presence of the Mexican Caribbean.
Jesús Almaguer Salazar, president of the hotel organization, said that now less than ever it is possible to lose presence in the main tourism source markets worldwide, since the restrictions imposed by the Covid-19 health crisis and the competing destinations of Cancun is launching aggressive campaigns to recover what was lost in just over two years of the pandemic.
The measure of hiring a private company also derives from the fact that “they do not see anywhere” the promotional campaigns that the Quintana Roo Tourism Promotion Council (CPTQ) should be deploying internationally, which poses a risk of losing the flows of travelers that the Mexican Caribbean has managed to have in recent months, thanks to the fact that Mexico did not impose restrictions on the entry and exit of international tourists even during the hardest months of the pandemic.
“In the tourism industry we must be in the consumer’s mind now that such aggressive competition has begun to be generated. We have already hired a public relations, promotion and advertising agency to do the same, because we cannot wait for someone to make the decision to do what has to be done”, explained the hotel manager.
Almaguer Salazar recalled that at the last meeting of the CPTQ’s governing body a promotional plan was presented, but it was also said that there were no resources, so in fact there is no active promotion of the Mexican Caribbean abroad.
immediate background
The move by Cancun hoteliers to promote on their own comes just a few days after hoteliers in the southern zone of Quintana Roo approved the creation of their own Tourism Promotion Council, after reporting several times to the CPTQ of relegate them from international campaigns that are financed with the budget of the state government.
Berta Medina Núñez de Cáceres, president of the Association of Hotels and Motels of the Center and South of Quintana Roo, indicated that they already have an Independent Council for Tourism Promotion of the South (CIPTS), so they no longer have to depend on the Tourism Promotion Council of Quintana Roo (CPTQ) or any other organization.
“In the south we are really convinced that we are not as favored as the north. So, we’re really doing our thing. We no longer wait for a project to be approved at the discretion of the authorities, but at the discretion of those who know, those who know, those who know where the shoe hurts, what the shortcomings are, where we want to go, what we want to promote, all of that We are going to decide it”, explained the hotel businesswoman.