The centralization of the transmission rights of the 18 teams of the Mexican Baseball League allows a new nod to another option in the distribution of tournament content.
During the next three years, the sports platform of the Caliente bookmaker will be able to broadcast games (summer and winter), incorporate fans into the betting market and thereby learn more about them and attract new ones.
Horacio de la Vega, president of the LMB, highlights that, according to data provided by Nielsen Ibope, 62 million people watched the 2021 regular season and 8.6 million viewers watched the Serie del Rey, with the games between Lions of Yucatán and Toros de Tijuana. Grupo Caliente was interested in the scope of the league and with the alliance they hope that the figure will increase with the start-up of consumption through Bet and Watch.
“According to the people who saw the games, we want to help increase the league’s audience with the Bet and Watch platform and it is more a matter of engagement, other than just games. In a year we could talk about more specific statistics. Someday I would like that instead of 62 million it would be 120 million. We will help that with the betting part there is knowledge of the sport. Baseball is a game of statistics ”, responded to El Economista, Fernanda Sainz, Commercial and Marketing Director of Caliente.Mx.
The league undertakes the 2.0 plan that De La Vega explained at the beginning of his term in July 2020 and which deals with digital and technological transformation, the governance system, the commercial project and investment in media infrastructure.
The manager described to this newspaper two months ago that they plan a business model similar to that of the Major Leagues (MLB) after investing in materials for television production, because since they have them, they plan to create an alternative company to the LMB that produces television signals for other platforms and properties, including broadcasts of other sports such as boxing, wrestling, and football.
“Caliente has already done a great job in other sports. The strategic alliance will bring us more than we can contribute to Caliente. One strategy has been the distribution of content. The alliance with Caliente is a step towards what we have been building. The strategic areas in the broadcasting part have been fundamental. In this year 2021 we reached 20 countries, more than 24 broadcasters on the part of national and local television stations. We are looking to have more fans, and both the red-boned and the new ones can now get into the logic of the bet. This will add to the knowledge of future fans ”, mentions de la Vega.
In 2021, the LMB had more than 2,500 hours of content production thanks to more than 600 games between the regular role and the postseason. And for 2022, more than 850 games are expected in the LMB and more than 150 games in the LIM, which add up to more than 1,000 matches, making it the largest offer of sports content in Mexico.
Reference-www.eleconomista.com.mx