Banco Actinver rises to the promise of democratizing investments. “That is what we are looking for: that it is not only for some clients, but that all Mexicans can have access to the best investment options in an environment in which inflation can be high and puts their assets at risk,” he says. Lorenza Martínez Trigueros, recently appointed CEO of Banco Actinver.
With an outstanding career in the economic and financial sphere –such as her time at the Ministry of Economy and the Bank of Mexico– Martínez Trigueros is one of the few women who run a bank in the country.
In an interview with El Economista, he comments that Actinver has a strategy of transformation, growth and developing new investment services, something in which the institution has positioned itself among the first places.
“But our aspiration is much more: to be able to take advantage of this platform, making use of technology, to be able to turn it into the best investment”, he says.
Actinver bank director mentions that today 32% of the adult population or around 25 million people in Mexico do not have financial services. “Or seen in another way: there are 34 million adults who do have a financial service, but do not have any financial service that is giving them returns.”
In this sense, it highlights that the vocation of this group is investment, and what is sought is to reach that population that today is neglected or underserved.
By digital or hybrid way
For this, the institution works in two ways: offering a 100% digital service to all those clients who are thus interested, or in a hybrid way.
“A large part of our clients are interested in continuing to receive physical or telephone advice, or even through branches. It must be remembered that Actinver has more than 50 financial centers ”, he points out.
For those who bring more the digital chip, Lorenza Martínez details that Actinver has its Dinn platform, through which a totally digital account can be opened in around three minutes and in a very simple way, but with the advantage that -contrary to similar ones – it pays interest.
“It is very important to offer tools that cover investors in this situation and can cover their assets,” he emphasizes.
Reference-www.eleconomista.com.mx