Antenna 3 the year ends with a very good taste in the mouth. Despite losing seven tenths compared to November, the chain repeated its leadership in December with an outstanding 13.7% share of the screen and is imposed on Telecinco, which occupies the second position in the ranking. The Mediaset channel leaves eight tenths down the road and signs an average of 13.2%.
The chain of San Sebastián de los Reyes maintains its good streak thanks to the solidity of its grid, in which the audiences of ‘The roulette of luck’ and the trident formed by ‘Pasapalabra’, ‘Antena 3 Noticias 2’ and ‘El hormiguero’ in prime time, strip that leads with 15%.
The big data of ‘Your face sounds to me’ and the good performance of series like ‘Infiel’ or ‘Tierra amarga’ have also contributed to Antena 3 getting his best december since 2013 and his fourth win of the last five months. On the other hand, the Atresmedia group stands as the most viewed with 27.5% compared to 26.8% for Mediaset, despite the fact that the latter has one more channel.
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After the rise it experienced in November, La 1 de TVE falls six tenths in December and is satisfied with an 8.8% share. Public television is going through a generalized crisis in all its bands and continues to be unable to overcome the double-digit barrier, being left out of the struggle for leadership maintained by private television.
For its part, laSexta achieves in December an acceptable 6.4% screen share, with ‘Aruser @ s’, ‘Al rojo vivo’, ‘laSexta noticias’ and ‘El intermedio’ among his most viewed proposals. The second channel of Atresmedia once again surpasses Cuatro, which remains at an average of 5.1%.
Reference-www.elperiodico.com