The owner of Google, Alphabet Inc , beat third-quarter earnings expectations on Tuesday, a positive sign that sent its shares up slightly.
Through its search engine, the video service of YouTube and associations on the Web, Google sells more ads on the Internet than any other company. Demand for its services emerged last year when the pandemic forced people to spend more time online and their new habits have not diminished.
Advertising revenue from Google they increased to $ 53.1 billion during the third quarter. Total sales of Alphabet rose to 65.1 billion, above the average estimate of $ 63.336 million among analysts tracked by Refinitiv.
Quarterly profit was $ 27.99 per share, beating expectations of $ 24.08 per share.
Consumers’ anxiety about how Google and other companies use their behavior to make them a profile and then choose which ads to show has become widespread. In the last challenge, Apple Inc, whose iPhones make up half of smartphones in the United States, gave its users more control to stop being tracked in recent months.
The change led advertisers to recalibrate their spending in ways that rivals from Google, What Snap Inc and Facebook IncThey said they hurt their third-quarter sales.
It is possible that Google has been less affected because its search engine collects data on user interests that is valuable to advertisers and unmatched in the industry.
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Reference-www.eleconomista.com.mx