The digital transformation has revolutionized the sales area, especially with regard to customer service, since with the access to new communication channels, contact with customers has become more versatile and dynamic.
WhatsApp and Instagram are some of the examples of new channels that allow customers and companies to have more opportunities to meet.
But here the focus will be on WhatsApp, why:
– 53% of people do not come into contact with a company that does not have a WhatsApp number
– The open rate of a message is 100%
– The engagement rate is close to 80%
– Quick delivery of personalized media is possible
Thinking about how to help you sell more through WhatsApp, which in Mexico alone has more than 80 million people connected, ZENVIA, in alliance with Exact Sales, prepared 4 tips. Look:
1. Know the details of your customers
Try to know the profile of each person, from superficial information to deeper data, such as the context and the main ailments of the business, and the degree of urgency of the resolution.
In a pre-sale sector, these professionals will contact the leads to qualify them and thus provide the sellers with relevant information for the moment of the negotiation.
The salesperson must study the potential clients to prepare the approach with arguments that are valid for him.
2. Put yourself in the customer’s place
It is very likely that a telemarketing company has already bothered you by calling you to sell you something, hasn’t it? This approach to sales ends up being outdated and incapable of arousing interest, especially since it happens at inopportune times.
The approach should be done as a kind of consulting and not to sell your product or service immediately. That is, the intention is to understand the pain and seek to help the person gain confidence to present your product or service under more favorable conditions.
3. Discover the best version of WhatsApp for your business
Today there are 2 billion people connected on WhatsApp around the world. But this version can only be used by people, for sending text and voice messages, as well as video calls.
WhatsApp Business is already for companies, but the interaction can only be done manually.
For that there is the WhatsApp Business API, where it is possible to automate messages, often with the use of a chat robot (chatbot) or through integration with other tools and solutions, making the interaction between brands and their customers much faster and more agile.
4. Keep multiple assistants
For a very large flow of messages, the ideal is to have a phone number with several assistants. This is the secret of companies that are doing a lot of interesting business through this messaging app. Knowing how to scale your business at the right time is essential for sales growth.
To centralize all service demands in one place and with a single phone number, it is necessary to use the API for WhatsApp Business, provided by the multi-channel platform of ZENVIA, WhatsApp’s official partner.
On the ZENVIA platform you will have access to various functionalities that will undoubtedly make it easier for you to organize your service and increase your billing through WhatsApp.
However, for the use of WhatsApp to be as effective as possible, it is necessary for businesses to respect the rules and policies that are still in force, among which are:
– The notification (or any other content) can only be sent with the voluntary subscription of the consumer.
– All templates must be approved by WhatsApp.
– Companies must make their name explicit.
-It is mandatory to offer an opt-out option in sent messages.
To know more tips about WhatsApp and how to include the voice channel in your communication strategy with the client, Click here.
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Reference-www.eleconomista.com.mx