In the wake of the controversy over the support of the juryo, that acabó to situate in Chanel as the representative of Spain in Eurovision, the dates that little by little are known to Benidorm Fest do not have to surprise one another day and surpass the initials of the organization. An information developed by Visit Benidorm, the public-private entity that seeks to promote the tourist capital of the Costa Blanca, figure in 358 million users the impact that tuve in social speeches the final gala of the certamen, what happened on Saturday and that, moreover, the most watched television show in prime time. The accredited study, then, promotes grace thanks to the first edition of the “Super Toodos” competition and generates an “impagable” rating, following the evaluation made by Leire Bilbao, director of the organism.
How much did it cost to launch a publicity campaign that allowed a similar impact? Although the amount is difficult to calculate, Bilbao figures this March at 13.3 million euros the money that Generalitat Valenciana and Ayuntamiento de Benidorm, principal patrons of Benidorm Fest, tendrian who have invested to read to 358 million users who receive on his Twitter timeline, posts, videos, and other content types that include the hashtag #BenidormFest. That is to say, 11 euros for every euro that both administrative administrations have in the organization of the certamen: 1 million euros that the Generalitat supports, which has a majority to cover the technical part of the mountain in the Palau d’Esports, where the three galas are celebrated ; and other 200,000 destined for the Auntamiento and to be employed mainly to subscribe to the accommodation of guests and transport of participants, professionals and technicians on the property of the destination.
Bilbao recalls that, both in the semi-finals as in the final gala#BenidormFest fue trending global topic y, también, en España y otros doce países, entre ellos Francia, Alemania, Chile, Argentina, Italia, Reino Unido o Suecia. And so there is the repercussion that Tuvieron also has other etiquette related to the festival, as well as the names of some of the participants, mainly Rigoberta Bandini or Tanxugueiras, the public favorites and which are also located on Twitter in more topics TikTok, Youtube or Twitch.
Do you like the event the most? Galicia fue, de lejos, the autonomous community where the Benidorm Fest two more tyrants, debited to the effect of the «Tanxu». The trio of pandereteiras and his Terra hizo that the galley fuesen at the meeting of all the spectators who won directly the final gala – at 49.5% -, meanwhile in the first semifinal, in which also the trio sang, the audience in Galicia at 24.4%. Murcia and the Valencian Community will play the other autonomous communities where the final will be played, with audiences of 28.7 and 24.9% respectively and also, in the semi-finals, also in the case of the youth gala, Murcia superó in Galicia in public, with a 21.2% of the total public being sent to television.
It’s embarrassing, though its dates are, no doubtnow serving at Visit Benidorm to plan other promotions, Leire Bilbao points out that the televised repercussions of this event are much more than just gala shows: “We appear in a series of RTVE programs, in the end-of-week television programs, and in all programs. It is not uncommon for loggers to appear and Benidorm Fest to follow.”
Ultimately, between the dates of Visti Benidorm’s information, it was also the attention of the majority of the public that followed the gala, as well as on television as in social speeches, there were many young people, one of the most potential tourist markets for Ben , which is a reference destination for families and mayors, because it has time to lose time on the road to the most young and that we are trying to recover with other actions, such as the Low Festival. Specifically, 3.4% of the audience is in the fringe between 18 and 24 years; y otro 47.7%, en la de 25 a 34.
The PP presents the deeds of the law and the relationship with Chanel
The PP was present at RTVE through Senado when it comes to “knowing the angles” between Chanel, Benidorm Fest’s guarantor, and one of the members of the jury, and who has no means to separate the decision-making process. On the second day, the discrepancies between the popular and demoscopic vote and the professional jury in the program he read in the Chambers, where the lunes are registered Galicia in Común (United Podemos) and BNG.
The PSPV reiterates that the Benidorm Fest is positive about its repercussions in Europe, Spain and the Community
The PP notes that “it has produced a very popular discount, publicly issues the voting procedure” which demonstrates “the lack of credibility of the system, only in the final, that the public has hosted the votes, and it is the jury that has the final weight in the decision “. The PP wants to announce the vacancies of any of the members of the jury in each song and ask if it has to adopt some medium RTVE “in order not to produce a new discord between the criterion of the public and the jury professional “.
The spokesman for the PSOE at the Congress, Héctor Gómez, recorded that RTVE had opened a space to analyze the voting and trust process in which “ahí de ahí” on the part of the corporation adopted the best decisions. “We are always ready to contribute to the culture and participation of the city,” Gómez remarked. And the spokesman for the PSOE in the Senate, Eva Granados, considered that “it did not make much sense” that the “crispacion” and that the PP “had been charged” the “had the certificates and the television competitions”.
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Matas a Compromís: “Only one million of the Generalitat has generated such an expectation”
In the Valencian Community, the Socialist Union in Les Corts, Manolo Mata, afirmó, has accused the previous day of compromising with Ximo Puig to use the festival as “advertising platform for his political projection”, which Benidorm Fest has positive and celebrity that the Generalitat supports initiatives such as generating repercussions “not only in the Community, but also in Spain and all of Europe”. Destacó added that a festival would help to destabilize tourism and advance in the “emotional recovery”. “Never a million of the Generalitat has generated so much expectation and so much volatility that it has paid the people,” said Mata. From Compromise, the deputy mayor Mónica Álvaro asked about the impact of the festival on the audiovisual Valencian.
Reference-www.elperiodico.com