One year after the start of League Cup in 2023, already four of the world Cup with the trident United States, Mexico and Canada, business analyzes are exchanged between soccer leaders, among them, Mikel Arriolapresident of the MX League Y don garberCommissioner of the mls.
“We both have the desire to make the region more important and powerful, of course we have particular interests in marketing or business, but ultimately we are partners that should be seen as competitors to Serie A, the Premier League, Barcelona, Real Madrid, Manchester United. Garber explained in the Summit 2022an annual forum that brings together various sports leaders.
As for the expenditure made by the clubs of the mlsthe Commissioner pointed out that the teams of the MX League they spend more, when the competitiveness of the tournament and the economic balance must be prioritized. To the above, he gave as an example the financial management of the Seattle Sounders and the limits on economic control.
“The teams of the MX League they spend more money and there is a relationship between what you spend and what you get. If we let our owners like City Football Group or Red Bull spend what they want, they would spend as much as Liverpool. Seattle is the prime example, they don’t spend anywhere near the top, they’re smart, they’ve only had two managers in club history. They recruit in certain parts of the region. We have a series of rules, which I have discussed with some of my friends and they admit that sometimes those limits are frustrating. Various fans have complained. What yes, is that it is very strategic in relation to thinking about what we spend in our league and how we grow”, he commented. don garber.
As for the 2026 World Cup, the Commissioner sees it as an opportunity to weigh as an alliance in the cartography of soccer. This edition of the World Cup will have the participation of 48 teams, a new modality in the competition format. The organizers proposed 23 cities in the three countries to be the FIFA the one that chooses 16 venues. The United States will have 10 locations, while Canada and Mexico will each have three locations. Beginning with the quarterfinals, all matches will be in the United States.
“It’s going to be good for everyone, the whole world is going to get up and pay attention to what’s going on. The market here in the United States is huge, the cities are getting excited, the stadiums will be full, the world will watch us in the summer of 2026 and in my opinion it will be the biggest event in the history of sports, you are talking about almost 500 millions of people between the United States, Mexico and Canada, we are excited that it will be great.”
In other respects, next year will start the League Cupa tournament that can reach 65 million fans of the MX League who are in the United States. In addition, Mikel Arriola highlighted that the alliance will contribute to the competitive level and marketing opportunities.
“From now until 2026 we will not have playoffs, hence the importance of the Leagues Cup, generating competitions between both countries. This is going to be the best World Cup and the third for Mexico, the second for the United States. Part of this strategy between now and 2026 is to generate another type of growth between leagues and that would help the competitiveness of the US and Mexico national teams,” Arriola said.
kg