The augmented reality (also known as AR, for the acronym in English for augmented reality) is a marketing tool that is based on technology. In recent years the hotel industry has used it to improve the guest experience.
What is augmented reality?
The first thing to clarify is that the augmented reality, is not the same as virtual reality. The augmented reality (AR) uses a real environment to provide more information to the user; that is, it places digital objects (audio, video or text) on top of real objects. In understandable terms, a person can use his cell phone to obtain information about the things around him using the camera of his device. The most palpable example is the Google Lens application, which smartphones have.
In marketing terms, the augmented reality it creates an improved customer experience because it allows you to interact with different elements.
How does augmented reality impact the hotel and tourism sector?
The hotel industry in Mexico and other parts of the world has applied augmented reality. In terms of marketing, it can be used for different phases of the conversion funnel. Below are some samples.
In the consideration phase
A person interested in reserving a hotel, through augmented reality, can know the measurements of a room, what the pool is like and the facilities in general. I mean, she can have a immersive experience prior to going to the hotel. This creates an advantage over the classic static photos of its competitors.
There are even some hotels that through augmented reality offer custom colors for bedding. They also adapt the content of the minibar to the tastes of each guest. Based on those preferences, the establishment can apply changes that most of its customers like.
In the sales phase
If the guest is already in the hotel, augmented reality manifests itself, for example, by passing the cell phone camera and seeing information about the decoration of the room (art or design items). You can also get instructions on technology like TV screen, air conditioner, hot tub. Or outside the room, access a map of the hotel facilities to locate yourself better. In addition to receiving personalized discounts and promotions.
Another use of augmented reality is the simultaneous translation. It is enough to leave the camera fixed for a few seconds on a text (on a container, wall, poster) and on the screen we will see the translated words in the desired language.
All augmented reality capabilities may be in the palm of each guest’s hand, causing their experience with the tourist industry be different and unique.
The augmented reality in Mexico it is still expensive for most businesses in the hotel sector. However, like all new technology, its cost has been gradually decreasing. And to obtain a return on investment, each tourism company must use digital marketing to make it known and encourage people to live the experience.
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