Snapchat has partnered with Tim Hortons to launch the first Canadian Landmarker at Exhibition Place Gates in Toronto.
When Snapchat users scan the doors, the doors will appear in AR covered in wrapping paper which is then ripped off to reveal frozen arches and Tim Hortons Christmas characters greeting the user.
Snapchat has been using Landmarker technology to create unique Lens experiences in select locations around the world, and this is the first time it has launched one in Canada.
“This holiday season, we wanted guests to celebrate The Most Wonderful Tims of the Year and interact with our brand like never before. What better way to do that than with an immersive, first-to-market augmented reality experience in one of Toronto’s iconic locations?
It’s worth noting that this isn’t the first time Snapchat and Tim Hortons have worked together, as the two recently partnered to release Halloween-themed filters.
Tim Hortons is also putting Snapcodes on millions of donut and Timbit boxes in Canada over the holidays so users can access fun Snapchat experiences.
“We are delighted to partner with an innovation leader like Tim Hortons to launch our first AR Landmarker lens in Canada. Tim Hortons is taking full advantage of the Gates’ scale and unique characteristics by transforming them into Canada’s greatest gift, ready to be unwrapped, ”said Matthew Shore, Canadian Creative Strategy Lead at Snap.
Snapchat notes that it reaches more than nine million users in Canada, including 80 percent of young people ages 13-24.