According to a staff memo obtained by Bloomberg, Apple has told its retail and customer service employees that it is extending the period of time in which customers in Canada and the US can subscribe to its AppleCare + Extended Warranty Service.
While previously Apple customers were required to register with the AppleCare + warranty and support program within 60 days of purchasing a product, now available for up to one year from the initial date of purchase in the US and Canada.
“This gives customers another opportunity to protect their device and have access to all the benefits of AppleCare +,” Apple wrote in its memo.
The company told employees that the offer is available to customers who pay for AppleCare + in full payments versus monthly payments, or to those who subscribe in installments on the Apple Card credit card.
Giving consumers more time to buy AppleCare + could increase sales of the offering and boost Apple’s digital services division. Apple CEO Tim Cook recently said that the Covid-19 pandemic has slowed demand for AppleCare.