YouTube agrees to stay several more years on Roku devices

YouTube Y Year announced on Wednesday a multi-year agreement to end a months-long battle over allegations of anticompetitive conduct that threatened to strip the Internet’s largest video streaming service of tens of millions of television devices.

“Roku and Google have agreed to a multi-year extension for both YouTube and YouTube TV,” the companies said in Twitter. “This agreement represents a positive development for our shared clients, making both YouTube such as YouTube TV are available to all streamers on the Roku platform. “

Google, owner of YouTube, and the streaming platform Roku had publicly clashed since April over the technical and financial conditions to distribute the flagship application of YouTube and your service YouTube TV.

Roku had objected to what he called unfair conditions, like favoring YouTube in search results and to update your hardware.

YouTube it had described its efforts as consumer-friendly, and said it was Roku who was using its market power to force a more advantageous deal.

Public disputes over ad revenue sharing and distribution agreements have become commonplace in broadcasting and video streaming.

Year withdrew the application YouTube TV from your channel store after the agreement for that app expired. YouTube, which has more than 2 billion monthly users, threatened to pull its main Roku app on Thursday as the deal for the service ended.

The main applications, such as YouTube, built into devices like Roku televisions and streaming media players, are one of the hardware’s main selling points. And even though your users could access YouTube services in other ways, the multi-year agreement avoids a threat to the business of Year.

Roku reported last month that it has 56.4 million active accounts.

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