Let the batting level go up and so does the stock market value. Atlanta Braves, a team that fights the 2021 World Series title against the Houston Astros, has not only benefited from greater brand exposure thanks to its presence in this instance, but has also increased its valuation.

Since October 11, the club owned by Liberty Media (also owner of Formula 1) has seen its shares increase by up to 19% in the stock market of Nasdaq, the second most important stock exchange in the United States only behind New York.

This rebound at the end of October helped the follow-up actions of the Braves were one of the top performers on the JohnWallStreet Sports Stock Index, the specialty site’s stock market indicator, Sporty. Atlanta it gained 14% in October, helping the benchmark 40-share index gain 2% overall for the month.

“There are all kinds of indications that the Braves are a really well-run team that isn’t fully monetized,” explains Matthew Harrigan, stock analyst at brokerage The Benchmark Company. they are an unusual case because they have a very financially savvy owner such as Liberty Media, with John Malone as the majority shareholder and Greg Maffei as CEO, they are also very competitive in the field. “

The index JohnWallStreet closed October at 1,723.71, with an increase of 30 points; it is up 21.5% on the year. The Braves were the best performing team and component this month, outperforming their sister company, Formula 1, by 12% more, already World Wrestling Entertainment (WWE), with 9% more.

Regarding its commercial exploitation, the fact that World Series tickets for Atlanta are being resold for multiples of what they are in Houston “is indicative of a fan base that should boost the team’s revenue next season and beyond. , even when Braves they do not benefit financially from the high prices of resale tickets. Longer term, they have a television contract that will be renewed in 2028 and which should provide a significant increase in revenue given the team’s large presence in the Southeast, ”adds Harrigan.

The Sports Stock Index of JohnWallStreet is a grouping of 40 values ​​intended to reflect the state of professional sports. The index started in August 2020 with a value of 1,000 and is rebalanced on a quarterly basis, which means that each share is reset to a weight of 2.5%.

Atlanta returned to a World Series after 22 years, after losing the 1999 championship to the New York Yankees. That decade was the most productive for the sports franchise, reaching the finals also in 1991, 1992, 1995 and 1996, although they were only champions in 1995.

This time, with a powerful litter with players like Freddie Freeman, Eddie Rosario and Adam Duvall, they are looking for their fourth title of World Series in history, which has had long periods of distance between them: from 1914 to 1957 and then in 1995.

The difference is that in 2021 there are various platforms for obtaining income in digital channels, which would make an eventual title of the Braves, although the increase in value was already evident from the beginning of his participation in the current playoffs in early October.

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Reference-www.eleconomista.com.mx

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