During April 2021 the average ticket of adults, within the platform Free market, was 622 pesos. The video game category was in greatest demand, with an average expenditure of 776 pesos.
From January 15 to April 29, the acquisition of toys within the Marketplace increased, however, data from the platform reveals that during a campaign for the Children’s Daysales pick up 13% at the beginning of the month.
“This starts in the first fortnight of January, from this date parents always start to make purchases, the categories with the most demand are video games,” he said in an interview for The EconomistTania Ramos, senior manager of strategic planning at Free market.
During 2021, the best-selling items were figures of Baby Yodafollowed by the video game Super Mario 3D Worldfor switch. The platform highlighted that products related to physical activities also receive significant demand.
“The trampolines were the best sellers in last year’s campaign, currently they continue to be in the first places,” added Ramos.
The platform highlighted that more and more consumers find greater benefits in electronic commerce. Advantages that the marketplace increased with efforts in logistics.
“Today there are purchases that can arrive on the same day, it is a benefit that was not had and was not considered before, we see that delivery times play a very important role every time,” said Ramos.
Free market reports that for 2022, sales have been stable since the second week of January. They project a rise in sales during their specialized campaign on April 30. They currently have 30,000 items for delivery in less than 24 hours.
In Mexico, electronic commerce reached 316,000 million pesos, in volume, according to a study carried out by the Mexican Association of Online Sales (AMVO), in 2020.