VisitMéxico prepares loyalty card and offices in China and Canada

Alliances with governments and private initiative have been essential for tourism promotion to continue, said the President of VisitMéxico, Marcos Achar, who announced that next year he will launch a rewards card for travelers and representative offices will be opened in China and Canada. .

“The idea is that we all add, because as long as that happens and Mexico is in the minds of consumers, we all win. We are closing a good year of recovery after coming from the strong effects of the pandemic and in 2022 we are going to do important things, “he said in an interview.

According to Inegi figures, between January and October of this year Mexico has received tourist foreign exchange for 15,130.1 million dollars, a figure that is 25.1% below the same period of 2019. Meanwhile, the arrival of international tourists from the first ten months of the year it was 25 million 300,950 people, 30.6% below the same months of a couple of years ago.

Regarding the reward card, he said that it will be presented during the first quarter of 2022 as “a great surprise for being the only one of its kind”, through which a tourist, national or international, will have benefits for their consumption and purchases, although they reserved more details.

“The truth is that many things come to promote the promotion of our destinations. We are also going to extend the dinner on the occasion of the Day of the Dead that we recently had in New York, we will go to three more cities, “added Achar.

Additionally, this Thursday the launch of La ruta del taco is scheduled, which is possible thanks to an alliance with the table salt brand La Fina. With this route, it is intended to create a gastronomic and tourist experience with one of the dishes of greater recognition worldwide. In a first stage, reference will be made to the tacos of Mexico City, Tijuana, Monterrey and Michoacán (Quiroga).

To promote the route, that day will be the launch of a series on the YouTube channel La ruta del taco.

I love Mexico

As part of the year-end activities, the president of VisitMéxico participated last week in the launch of the AmoMéxico guide, which includes 100 travel experiences and required an investment of more than three million pesos and among the sponsors are the governments of Coahuila and Tamaulipas and Mastercard, which was made by Alonso Vera, known as Pata de perro.

“When we started operating the VisitMéxico platform, I invited Alonso to talk with the idea of ​​making a guide. It took us a couple of years to get it out, but that’s it. At that time we had loose promotional items, there were mentions of experiences, places, sites, but not as a guide. I am talking about a guide that we would like to give to a friend or a national and foreign visitor ”, added the manager.

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