Despite the stains left by the March 5 violence at the Corregidora stadium, Querétaro is not in total darkness within the soccer industry. In the eyes of the business community, it continues to be a profitable business with revenues in the millions and for the brands, the fact of remaining in the First Division is an asset that invites them to continue investing in the market, although rethinking their activation strategies.
These conclusions were shared with El Economista by voices from the business sector, sponsorship analysis, among other experts, who respond to the debate about how attractive the Querétaro square continues to be after the acts of violence that shook its image worldwide and that led Liga MX and the Mexican Soccer Federation (FMF) to force the sale of the franchise before the end of 2022.
Querétaro is a place that was born in Mexican soccer in 1950 but that has been characterized by instability on the field and administrations, since in more than 70 years it has only held one Copa MX title, three relegations and two investigations of possible disaffiliation, one of them derived from the arrest of one of its former owners, Amado Yáñez, captured by the federal government in 2014 accused of fraud. After Yáñez, the team was owned by Olegario Vázquez Aldir (Grupo Imagen) and then by Jorgealberto Hank (Grupo Caliente), all in less than a decade.
However, as a business it maintains a strong appeal, says Jorge Camacho, president of the Employers’ Confederation of the Mexican Republic (Coparmex) in his delegation in the state of Querétaro, a union made up of business leaders of that entity.
“Yes, it is a business, there are estimates that it can generate income of approximately 600 million pesos a year, that is important in terms of volume. On the other hand, the team is very popular and that generates other indirect income, whenever there is a game people leave the stadium and go to restaurants or eat at home”.