Video is the future of real estate

Article content

73 per cent of homeowners say they are more likely to list with a real estate agent who uses video

Article content

The big trend in marketing right now is the use of video. People respond most favorably to video over all other methods. It’s hot for a reason.

In real estate, it specifically attracts more viewers and it is also proven to convert at a higher percentage of deals. Video done right can convey emotions that are difficult to achieve through still images. Sales happen through heightened emotion, excitement and feeling.

Video is worth the effort. 73% of homeowners say that they are more likely to list with a real estate agent who uses video. Unfortunately, only 9% of agents create listing videos.

Listings without videos are easy to skip over, and those that use aerial images and videos are appealing to buyers and sellers. About 90 percent of buyers use the Internet to search for homes, and of those, 21 per cent aid they use or look for online videos, according to research from the National Association of Realtors (NAR).

Article content

The ideal duration of a real estate video should be between 3-7 minutes, and always under 10 minutes, which is enough time to grab the attention of the audience, without overdoing it.

Real estate images alone are not enough. Being able to articulate what you want to say is equally important. People don’t just buy property, but they also buy from the sales person. Making an impactful impression is imperative.

Check out: How To Face The Fear of Video Marketing on YouTube:

To learn how to over come the fear of being judged on video, check out: How To Overcome The Fear of Judgment on Video:

Nicole Attias can be reached at [email protected] or subscribe to her YouTube channel(Nicole Attias).

Leave a Comment