United States | General Motors benefited from “strong demand” in 2023

(New York) American automobile manufacturer General Motors delivered nearly 2.6 million vehicles in 2023 in the United States, attributing this jump of 14.1% year-on-year to “strong demand” which allowed it to increase its market share, he announced on Wednesday.

GM delivered exactly 2,594,698 vehicles in the country between January and December, making it the leading manufacturer in the US market.

On the other hand, in the fourth quarter, its deliveries remained almost stable (+0.3%) compared to the same period of the previous year, with 625,176 vehicles delivered to their owners.

Part of the quarter suffered from an unprecedented six-week strike led by the United Auto Workers (UAW) union at the three major historic American manufacturers — GM, Ford and Stellantis (Jeep, Chrysler, etc.)

It ended on October 30 and mobilized up to 45,000 of the 146,000 UAW members working for the “Big Three” of Detroit, blocking major manufacturers’ sites.

Between October and December, Buick deliveries increased by 56.6%, but those of Cadillac fell by 7%, those of GMC by 6.5% and those of Chevrolet by 0.3%.

“GM is experiencing exceptional momentum. We have increased our market share, maintained a strong pricing policy and a low level of commercial offers,” commented Marissa West, boss of the American branch of the manufacturer, quoted in a press release on Wednesday.

The group now claims a market share of 16.3%, or 0.3 points better than a year earlier.

According to Mme West, the group was able to do well with its pickup trucks and experienced “great success” with its entry-level SUVs like the Chevrolet Trax and the Buick Envista which allowed it to cross, for the first time, the mark of one million SUVs sold in one year.

“In 2024, we anticipate that sector sales will continue to be strong and we are enthusiastic about the opportunities available to us” with the launch of new vehicles such as the electric versions of the Chevrolet Equinox and Cadillac Escalade .

Annual sales of electric vehicles for all group brands combined jumped 93% to 75,883 units.

But faced with a less dynamic electric market than expected in the United States, GM has – like other manufacturers – pruned its projects and in particular postponed by one year, to the end of 2025, the conversion of its factory. assembly in Orion, Michigan.

At the end of December, dealer inventories reached 456,686 vehicles, in line with its targets, GM said.

Furthermore, the American subsidiary of the Japanese manufacturer Toyota announced on Wednesday that it had sold 2.25 million vehicles (+6.6%) in 2023, including nearly 620,000 in the fourth quarter (+15.4%).

It ended the year with a bang, as its sales jumped 25.5% in the month of December alone.

More than 657,000 examples of its 26 so-called electrified vehicle models (100% electric, hybrid, etc.) were sold in 2023, an increase of 29.2%.

The group has announced nearly $16 billion in investments in the United States since 2021, including almost $14 billion for a gigantic battery factory in North Carolina.

reference: www.lapresse.ca

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