The closure of TV-3 and Catalunya Ràdio is not impossible, in fact, some Catalans dream of it every day. However, it should be agreed that it would be a national catastrophe. The causes of this apocalyptic scenario would hardly be strictly political but rather financial, the result of a professional, technological and commercial inability to survive in a highly complex and sophisticated audiovisual universe. To face this uncertain future, what is essential is to recover its role as publicly owned media, that is, at the service of all, because now they are not. Miraculously, given the prevailing division in the country, it seems that ERC, Together and PSC they are determined to respect transversality and practice unanimity in the direction of the CCMA to try it.
In the TV-3 and Catalunya Ràdio templates there are excellent professionals and simple propagandists of the cause, In any case, nothing that has happened in Catalonia in the last decade could be explained without underlining the determining role of these media. From the meticulous analysis of the CEO surveys of recent years carried out by Adolf Tobena and his team, it follows that 86% of the audience of TV-3 and Catalunya Ràdio support the pro-independence project, an exorbitant percentage compared to the support it receives in the country as a whole, according to the CEO himself. Theorists would wonder if these media are conditioned by their audience or if this audience is like that because it has been shaped by the Generalitat’s radio and television. This reality does not exactly support the public function of the CCMA.
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The correction of unfocused message broadcast by the public media is the basis for the new corporation, made up of the three large parliamentary groups that add up to 98 deputies, can reach strategic agreements of a business nature. Otherwise, the commitment to transversality assumed by the three parties would not make sense, with its logical political costs. It may be the last chance to react given the speed at which audiovisual competition moves. The announcement of the public competition to choose the addresses of TV3 and Catalunya Ràdio places the project in its starting box.
The public tender is not an easy formula to handle by the CCMA or by any public media organization as experience shows. But right now it is inevitable, because Parliament approved it and because it will give strength and professional credibility to the political attempt to comprehensively reform these media. It is the litmus test of the will to be governed by unanimity in the council, whose members are supposed to be perfectly aware that a direction elected by majority would hinder the purpose. The candidates themselves should be the first interested in obtaining consensus in their designation, the best guarantee of freedom in its management. The question is: how many professionals are there in Catalonia who can aspire to such unanimity?