Puebla, Pue. The sale of conventional toys has fallen by up to 50% in Puebla, because children are choosing to order electronic devices, such as tablets and cell phones, so this Christmas and for the Three Wise Men, businesses are betting on these items, commented the president of the Council of Merchants in the Historic Center, José Juan Atala Vázquez.
He explained that businesses that only sold toys, located in the Historic Center area, have found it necessary to put video game consoles and other electronic entertainment devices in their sideboards, because with bicycles, dolls, highways, among others they cannot maintain its activity when the demand has been changing.
Families, he explained, are spending up to three times more on these types of gifts for Christmas and the Three Wise Men, but “they do not care as long as they fulfill the wish of their children.”
He estimated that the budget of parents went from 5,000 to 15,000 pesos in purchases of gifts for their children, when they have two, since they also ask for computer equipment.
He indicated that the main beneficiaries are the large stores, which have lowered their stock of toys to increase those of mobile devices, since their demand rose to 30 percent.
“At the beginning of December, self-service stores set up special areas for the display of toys, but these are getting smaller and smaller, because children are no longer interested in these items,” he recalled.
Ayala Vázquez commented that previously, days before Christmas, more than 70% of the products had already been sold or set aside, however in the last three years by that date they only placed half.
He mentioned that the maximum that they sold of articles that worked with batteries were remote control cars, trains or robots, however, the market itself forced “that we have 30% in electronic devices and the rest in traditional toys.”
Losses
For his part, the president of the local National Chamber of Commerce, Services and Tourism (Canaco Servytur), Marco Antonio Prósperi Calderón, said that the need to sell led establishments to offer electronic equipment, although on many occasions they do not usually sell them, because they do not provide payment facilities as is the case with department or self-service stores.
He explained that if a toy store has five video game consoles, it only sells three and the rest are left behind in the warehouse for up to five months, since the owners themselves know that these devices are more sought after in large chain stores.
“The toy businesses know that they cannot offer credits, since they are undercapitalized, but they cannot stop including those electronic items, since no matter how simple and inexpensive they may be, there will be families who look for them at Christmas and the Three Kings.”
Reference-www.eleconomista.com.mx