Tourism and entertainment, the jewels to exploit in the real estate segment


For him real estate Mexican, the projects focused on sightseeing and the entertainment They will be a detonating element to reactivate various regions of the country, since the opportunity to live together in open spaces will be used, said a report by the JLL firm.

In addition to estate of the hotel segment or entertainment outdoors, with the growth of the sightseeing national and foreign, the infrastructure, such as airports, could also benefit from expansion and remodeling works, said Arturo Bañuelos, executive director of Projects and Developments of JLL Mexico.

And it is that, after almost two years of confinement and restricted outings, the specialist pointed out that the population is eager for leisure activities, which has triggered a greater interest in projects that combine the outdoors, nature and entertainment.

“People are looking for these types of options, whether they are close to home or traveling. The tourism sector has shown a solid recovery since August 2021, fundamentally derived from the recovery of air connectivity,” said Bañuelos.

According to data as of May 31, 2021 (last report presented), 603 tourism projects were registered in the country, totaling an amount of 206,805 million pesos of investment and the creation of 39,813 jobs, according to data collected by JLL.

Entity Projects Investment

(millions of pesos)

Nayarit fifteen 103,324
Campeche 9 23,020
Baja California Sur 18 22,960
CDMX 30 15,201
Yucatan 67 11,164
Source; Information from JLL, according to estimates from the states regarding new and ongoing projects.

Airports, necessary to take off tourism

For the country’s tourist areas, airports are key works to trigger the arrival of visitors and, at the same time, generate income and economic growth.

Vanessa Haro, senior project manager of JLL Mexico, who works on the expansion and remodeling of the San José del Cabo airport, commented that this type of work is a reflection of the economic trend of the sightseeing.

“We are finding an impact of growth in passenger flow in the different airports and destinations in Mexico, so our intention is to continue contributing our experience to generate spaces more in line with the new social dynamics,” he explained.

For the specialists of the real estate company, it is necessary to take advantage of conditions such as location, connectivity to other countries in the region and commercial policies, but also cultural elements and natural areas to promote the sightseeing.

Hotels seek to return to “normal”

For Marcela García, director of Hospitality at JLL Mexico, prior to the health emergency due to Covid-19, the hotel sector was already in the process of reconfiguring itself to offer additional experiences to its guests.

But, in the context of the pandemic, for the moment they seek to attract visitors by offering the service that was traditionally provided, to somehow “remember” what the experience of staying away from home was like.

“The sector seeks to return to what we knew, although at some point the trend was the reconfiguration of spaces, now, with a large part of the population vaccinated, rather the efforts are to return to normality, at least to what is knew prior to this global health crisis,” said the specialist in estate lodging.

Thus, with a focus on recovering the trend prior to covid-19, hotel projects have focused on remodeling spaces, JLL Mexico pointed out.

“There are hotels that during this pandemic period did not focus too much on maintaining their facilities, largely due to sanitary restrictions, so many properties experienced this wear and tear.

“Currently the challenge for many of these hotels is to return, catch up, recover spaces but add value to be competent in the face of the diversity of options in the market”, explained Marcela García.

Currently, Mexico has the most developed hotel sector in Latin America, with more than 400,000 rooms scattered throughout the country, according to data from JLL.


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