‘Those were our date nights’: a local couple now design LEGO sets in Denmark

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Date nights building LEGO sets have become a race for two former University of Alberta graduates.


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Laura Perron and her husband, Chris, met while enrolled in the U of A’s industrial design program. Perron said date nights often included putting together a LEGO set and a glass of wine.

“We would talk about the design in front of us and we would say, I wonder why the designer put this piece in place of this piece and so we would have those conversations. Those were our date nights, ”Perron said with a laugh.

“Usually we divide it so that maybe I make the left page and he makes the right page, or maybe I make a section and he prepares the parts for me, or vice versa.”

Perron, who is from Sherwood Park, said Chris got a job with The Lego Group in 2016 and they moved to Billund, Denmark. Perron joined the LEGO team six months later.


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Billund is a small Danish city with a population of almost 7,000 and is home to The Lego Group facilities, where most of the product design is done. Perron said there are about 250 model designers on the team.

Since moving to Denmark, Perron said he has been part of a team that designs LEGO DOTS products and said the work has been rewarding.

“It’s amazing. I love hearing stories from friends or family who say, ‘I bought your set and put it together, or my nephew put it together and they love it,'” he said. “Those stories and that feedback is really exciting and encouraging for me to know. that I participated in that experience. “

Perron, 28, said LEGO DOTS offers a variety of canvases for people to express themselves in design and customization. He added that DOTS is more of a 2D patterning and design tool.


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The LEGO product and model designer has been involved in creating products such as the pineapple pencil holder and the cactus pencil holder.

“The cactus pencil pot was actually a dream for me – to be able to put a smiling cactus in an official LEGO product,” he laughed. “I love making these pretty smiley products.”

Perron said the design process is long and that they start the process about a year before the product launch date. She said they typically spend around six months in the development stage, which involves building lots of models, brainstorming and doing research on the consumers they want to target.

Perron said that while they encourage customization, they also have to create their own patterns for their products that will appear on packaging and TV commercials, which is time consuming.

As the Perrons continue to design LEGO in Europe, he said that sometimes it hasn’t fully assimilated yet.

“There are many times when maybe we are walking in Denmark and we think, ‘Oh my God, we are in Denmark. How crazy is that? Perron said. “From Edmonton to Europe, it’s amazing and we are still in awe much of the time and very grateful to have this opportunity.”

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