They seek to position the Magical Towns of Quintana Roo in Europe

Cancun, QR. The Secretary of Tourism (Sedetur) of the state attends Barcelona to the First International Tianguis of Magical Towns in Spain that starts this Friday, April 22.

The representation of Mexico is headed by the head of the Ministry of Tourism (Sectur), Miguel Torruco Marqueswho announced the details of this event that aims to promote the 132 Magical Towns as the new tourist face of Mexico.

The meeting will take place at the Barcelona International Convention Center (CCIB), which will be open to the public free of charge. In addition, authorities, diplomatic corps, special guests, as well as tour operators and tourism professionals who will have meetings with business with exhibitors.

14 states of the Mexican Republic and a total of 72 magical towns are confirmed in person, including Isla Mujeres, Tulum and Bacalar by Quintana Roo.

Bernardo Cueto Riestra, State Secretary of Tourism, commented that for this first international edition the aim is to promote the tourism promotion of the three magical towns of the Mexican Caribbean, providing a tourist offer focused on sustainability, authenticity and heritage; and, focusing on the development of competitiveness factors through a synergy between the public and private sectors in order to generate an increase in investment and tourist influx.

The event has various areas to offer a complete experience to all attendees: craft store, auditorium, gastronomic area, digital business pavilion and stands for the exhibition of the 132 Magical Towns.

Likewise, various appointments are planned with tour operators such as Grupo Avoris, World2Meet, El Corte Inglés / Logitravel and meetings with actors from the tourism sector, with the purpose of maintaining the position of the three magical towns of Quintana Roo and promoting them within the European market, added the official.

For its part, the Federal Ministry of Tourism reported that there will be four pavilions at the fairgrounds, one of which will be gastronomic, with the presence of Mexican chef Rita Sánchez, a pioneer and recognized for her Mexican cuisine in Spain.

Also, there will be the presence of chef David Quevedo, originally from Guanajuato who won the World Spanish Tapas Contest in 2021.

The business pavilion will have booths equipped with tablets to access the different digital platforms, spaces for companies and a meeting room with a projection screen.

Buyers from 15 countries are expected to attend: Spain, the United States, the United Kingdom, Pakistan, Italy, Russia, Turkey, Poland, Germany, Latvia, Israel, Hungary, Panama, the Netherlands and Mexico, in addition 261 exhibitors are registered, and 469 face-to-face business appointments have been confirmed, and there will also be nine keynote speeches.

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