Monterrey, NL. For women entrepreneurs to have elements for their business to be successful in digitization, reinvention after the pandemic, and to make their foreign trade processes more efficient through ISO certification, the VIII National Smart Business Congress, virtually, with a gender focus, explained to The Economist, Susana Narváez, president of 10,000 Mujeres por México.
“In this Congress, which was held on October 21 and 22, we had international speakers, who addressed topics such as intelligent platforms for the expansion of Smart businesses; how emerging companies reinvent themselves during the pandemic, and we trained with a workshop on Facebook and Instagram, Social Networks and their importance in entrepreneurship ”, he explained.
A training was also carried out on how to do the procedure to become certified in ISO (International Standard Organization), in countries like Spain, in order to ensure the sustainability of a business, open more doors in international trade and increase its business volume, “we want to give women-led companies the foundations and mentoring ”, He indicated.
In the Congress, emphasis was placed on strategic finance and talent management, to bring tools to grow digitally, as well as support brand registrations, and create synergy through networking.
Two important points were the financing by the development bank, as well as the mentoring on the fiscal miscellany and the new Trust Regime of the Tax Administration Service (SAT).
The study on Digital Development of Small Businesses in 2020, carried out by IDC y Cisco, indicates that in 8 countries, small companies in the United Kingdom, the United States and Germany are the ones that have advanced the most in their digital transformations. France and Canada follow, while small companies in Latin America lag behind.
“The Covid-19 pandemic has worsened the digital divide that already existed in the small and medium-sized business market and is forcing companies to accelerate their digitization. These companies are realizing that digitization is no longer an option, it’s a question of survival, ”said Daniel Zoe Jiménez, head of Research for Digital Transformation and SMEs, at IDC.
10,000 Women for Mexico, is a Civil Association made up of businesswomen and entrepreneurs, graduates of the second generation of 10,000 women from the Goldman Sachs World Program, Tecnológico de Monterrey.
“Our three aspects are mentoring, training and networking. In Nuevo León there are 48 members from the service, industrial, foreign trade, mining services, and marketing sectors. At the national level, more than 2,500 businesswomen and entrepreneurs participate ”, said Susana Narváez.