The vote depends on TikTok

The elections in Colombia show us that Heraclitus was right. The only constant in life is change and this means that today the vote depends on TikTok, or that the future has passed us to the right.

TikTok is a Chinese app with a language that only a few speak. And also, it has been the protagonist of international conflicts.

Amid tensions with China over a Himalayan border conflict that killed 20 Indian soldiers in 2020, India banned TikTok citing security concerns.

The country relied on reasons related to sovereignty and integrity. Arguing that the application could be collecting user data, and sending it out of its territory. This last result is of vital importance, due to the almost 191 million downloads at the end of 2019, which have made India the largest market for this application.

The United States is a distant second with nearly 41 million downloads. However, this was not enough for Donald Trump to forget about his desire to ban it. Also for reasons related to national security.

In Colombia over the weekend there were elections. Gustavo Petro and Rodolfo Hernández went on to the second round of the presidential elections with 40% and 28% respectively.

The right-wing forces represented by “Fico” Gutierrez, and who added up to 24%, have already given their support to Hernández to defeat Gustavo Petro. From what can be said, that second round could end up being different from the first.

The currency is in the air and it could fall on TikToK.

Colombia has a little over 12 million users. Of which 257,000 follow Rodolfo Hernández and 21,500 Gustavo Petro. Showing us that virtual reality does not coincide with earthly reality and that is where Hernández or “the old man from TikTok” who promises to “take the checkbook from the corrupt”, could gain ground. Especially with the nearly nine million citizens between the ages of 18 and 28 who will be able to vote on June 19.

The outrage caused by the excesses of “the political class” can be better capitalized on from a platform that allows breaking out of the mold and this has been part of the success that led Hernández to go from imperceptible to second place. With everything and that he once declared himself an admirer of Hitler and then retracted.

Meanwhile, Petro stands out for his perseverance. The day after losing the presidential election in 2018, he was already a candidate. Just as he had also done four years ago. His message throughout this time has been consistent: from a leftist perspective, he offers an anti-system change, with a fairer Colombia as the objective image. Having vanished the fear that he provoked in society, due to his rapprochement with Hugo Chávez.

However, as of today, the electoral betting markets position Rodolfo Hernández with a 72% chance of winning the presidency.

Will it reach you with TikTok?

In Mexico, elections will be held in 6 states on June 5 and it is worth remembering that TikTok has more than 25 million users, most of them between 13 and 18 years old. There is a significant percentage of people between 20 and 29 years old, which makes it an ideal network to reach young voters.

TikTok is considered to be the fastest growing application worldwide, and during the first quarter of 2022 it registered a total of 3.5 billion downloads. So it can be said that nothing else matters and that with this, China won the war.

Last one out, turn off the light

Twitter: @HenaroStephanie

Stephanie Henaro


Last one out turn off the light

He studied international relations at the Tecnológico de Monterrey CCM and at the Institute of Political Studies of Paris (Sciences-Po). She has a specialization in Russian foreign policy from MGIMO in Moscow and a master’s degree in Geopolitics, Territory and Security from King’s College London in England. She is a member of the Mexican Council for International Affairs (COMEXI) and the Pacific Economic Cooperation Council (PECC) Mexico Chapter. She has written about geopolitical and national issues in different media outlets such as Forbes, Newsweek, Diplomatic Courrier and El País. She currently gives geopolitical advice, lectures, and teaches the subject at the Universidad Iberoamericana de México and at the Universidad Francisco Marroquín in Guatemala. She also shares her analysis on ADN40, MVS, Radiofórmula, El Heraldo and Televisa. She can be contacted at her email: [email protected]

Leave a Comment