The Macbeth poster, by Desirée de Fez

Greater care is needed for posters with which the films are presented. It may seem silly, but it is not. And it is something that becomes even more evident when posters as incredible as the one from ‘Licorice Pizza’, by Paul Thomas Anderson, which opens in a few weeks, or those of ‘The tragedy of Macbeth’, which arrives this Friday on Apple TV +. One of the posters for Joel Coen’s film, the one with the drop of blood reminiscent of Robert Bresson’s ‘Lancelot du Lac’ (1974), is wonderful. There is in those posters and, evidently, in other exceptions a amazing gesture of love and respect to the works they represent. The search for this type of impact should be an active and enthusiastic movement to prevent films from going unnoticed, especially at a time when posters are quickly leaving the marquees (if they are lucky enough to do so) to become be one more chrome in the catalog of a platform. And that, unfortunately, is not always the case. I am referring, of course, to the official posters. The world of ‘fan art’, which ranges from amateur proposals to impressive works by artists and studios, is fascinating. But, without taking away their value, these interpretations can generate some confusion. Just a few days ago, the Creepy Duck Design studio explained on Twitter that the second poster for ‘Black Phone’ (the new Scott Derrickson) that had been enthusiastically shared on networks was not the official one, but the proposal of one of its artists. I have no idea of ​​the communication strategies of the movies, but I find it hard to believe that the lazy and interchangeable posters that assault us daily invite someone to see something: do the posters with 83 actors, often touched up beyond recognition, work? looking at camera? Is it still a hit with the yellow letters on comedy posters? Maybe yes or perhaps the poster is no longer even a useful promotional tool. But I can’t help but feel that the disdain in the design of some movie posters is disrespectful to the movies and those who make them.

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