The Government will shield the joint sale of the TV rights of the women’s league

After the approval of the statutes that grant it the category of professional league, the Government is preparing a modification of Royal Decree-Law 5/2015 to shield the joint commercialization of the television rights of the women’s soccer league The objective of the Executive of Pedro Sánchez is to equalize the conditions in which the main competitions for men and women exploit their audiovisual content.

Sources from the Higher Sports Council confirm to The Newspaper of Spain that work is already being done on this regulatory change, emphasizing that in no case will it affect the men’s competitions that are subject to this decree (First and Second Division, Copa del Rey and Spanish Super Cup).

The objective is that the equality that has been promoted by the organization, first under the presidency of Irene Lozano and now with José Manuel Franco at the head, to the professionalization of the women’s league also has that legal reflection in the way clubs sell their audiovisual rights.

The decree

Royal Decree-Law 5/2015 completely changed the way in which men’s teams exploited their audiovisual rights. Until then, each club negotiated on its own with producers and operators, mainly with Sogecable and in recent years with Mediapro, which ended up leading to the so-called ‘football war’. The first of many that have been in the last decade and a half.

Under the presidency of Mariano Rajoy, LaLiga managed to promote this change. The clubs continued (and continue) to be the owners of their own audiovisual rights, but the marketing capacity passed into the hands of the organizer of the competition: LaLiga in the case of the First and Second Divisions and the RFEF for the Copa del Rey and the Supercopa de Spain.

This modification, highly criticized by the most powerful clubs because it promoted greater equality in the distribution of total income, contributed to the reorganization of Spanish football increase its competitiveness in the European marketin addition to standardizing the LaLiga product and promoting its internationalization.

Now the Government wants the new women’s league, which will start next season, to be guided by similar parameters. The recently approved statutes already include that the sale of television rights will be carried out jointly, but from the CSD they seek that this agreement have a higher rank.

Small letter

What is not yet decided is the regulatory development in the particular case of the women’s league. Royal Decree-Law 5/2015 sets out the conditions for the distribution of income from each of the competitions separately, depending on their peculiarities, and now it must also do so with the new professional competition. Or, failing that, leave it in the hands of the clubs themselves.

This modification, in any case, may not become effective until the sports association that will be in charge of managing the professional competition is constituted. The clubs have been working in the two weeks that have passed since the approval of the statutes to put together the necessary bureaucratic structure that will lead to the formal constitution of the league: CIF, headquarters, official name…

Clubs consulted by this newspaper anticipate that within two weeks the charter of the new company will be drafted and it will be signed by the 16 clubs that make up the competition. From then on, six of them will be appointed to form a commission to launch an electoral process to elect the first president and vice president of the league. “Before the end of April, everything will be launched, with a president already elected,” several of these clubs agree.

A president?

From the Government they have already publicly shown their desire that be a woman who is in front of the new professional league and so far the two candidacies that have been made public are, in effect, made up of women. But it remains to be seen that it is not a man who ends up presiding over the competition.

The first to come to the fore, on such a significant date as March 8, were Ainhoa ​​Tirapu and Dolores Martelli, with the former Athletic footballer as president and the former RFEF director of women’s football as vice president. Later, on the day the statutes were approved, former Barça director Maria Teixidor announced her candidacy for the presidency, with Reyes Bellver as number two.

Both define themselves as independent candidates and are now working to overcome the first cut, the achievement of a minimum of four endorsements that make them full candidates for the electoral process. By pure mathematics, and given that each of the 16 clubs can only endorse one candidacy, the maximum number of final candidates will be four.

clogged candidacy

But the foreseeable thing is that this figure will not be reached. There is a candidacy that for now remains behind the scenes which, according to the sources consulted, has the support of a good number of clubs. They have not yet come to the fore publicly because they understand that doing it ahead of time would only generate unnecessary potential media wear.

“This is not a popular consultation, in which the citizens vote. Here 16 and the important thing is to win those votes with discretionnot to convince the fans through the media”, point out sources close to this candidacy that remains hidden and that, they assure, is headed by a person with extensive experience in the management of women’s football.

Related news

Once the management structure of the new professional league is resolved, a good number of pending tasks will come to the fore before the uncorking of the competition. One of them, and hence the Government is already working on the modification of 5/2015, will be the award of audiovisual rights in Spain.

The clubs trust that Mediapro will resume its commitment to women’s football after this year of anxiety and that other agents such as Movistar and Dazn can enter the bid to broadcast the matches. For later, although with some haste, the coordination agreement with the RFEF and the negotiations of the new collective agreement, among other issues, will remain.

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