The former Mercado Libre executive, Jaime Ramírez, arrives in Falabella

A major change of executives reported Falabella yesterday afternoon. The firm announced that it appointed Jaime Ramírez as the new general manager of for the region, replacing Benoit de Grave, who only lasted a couple of months in the position.

It was September of last year when Falabella announced that, in order to strengthen its online sales channel, it would transform into its only e-commerce technological platform for the region, converging all its retail and marketplace. At the same time, the retailer reported that De Grave would take command of the platform, who until that moment was Linio’s general manager.

However, now Falabella modifies its pieces in its marketplace just over four months after the launch of the new and just a few days ago it will inaugurate its first exclusive distribution center for sellers and last mile, an event that directed De Grave.

At the meeting, the executive highlighted that “we are building an ecosystem and deploying it more and more and in which we see very important the relevance of physical stores in conjunction with e-commerce.”

Although the company did not detail the executive’s next steps, Falabella said he will “take on new professional challenges.”

The trajectory of the new CEO

Ramírez has a degree in Economics from the Universidad de Los Andes in Colombia, with an MBA from Columbia University. Before that, he served as Senior Director of Mercado Libre in the Andean Region (Colombia, Peru, Venezuela and Ecuador), where he was responsible for the operation of business units such as: Marketplace, MercadoPago, MercadoEnvíos and MercadoShops. Previously, he worked at McKinsey & Company, and in Colombia he was executive director of corporate finance at BBVA and director of Tribeca Asset Management.

Falabella announced that the executive will be in charge of leading the future challenges of with a focus on improving the customer experience and expanding the offer of services for sellers; and continue the expansion of the platform in Peru and Colombia.

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