“What I am doing is applying microeconomics to the macroeconomics of an SME.” The CEO of TCN, Juncal Cucullo, it is known in the midst of an “absolute restructuring & rdquor ;. When he took over this textile company owned by the group nath for only two years, he had done so with the mission of repositioning the brand. A year later, TCN has one less store of its own but sells twice as much for Internet. So much so, that this sales channel has invested its weight within the company’s income with the multi-brand channel, which previously accounted for 40% of turnover and now is only 20%. However, at the same time the company is negotiating its arrival on the British and North American markets, and it does so through department stores.
“The export is now one of the great lines & rdquor ;, raises Cucullo in relation to his future plans. “Currently we only operate with Japan and Italy [donde venden a través de tiendas de terceros]but we already have appointments with great British and United States distributors & rdquor ;, he explains.
Along the way, TCN has arranged for its bikinis and swimsuits to be sold this summer in 16 The English Court on Spain and Portugal, has launched its own collection of children’s clothing and works in two other lines of business for which it still does not want to give details. He has also closed one of the three own stores that she had in Catalonia before the pandemic (they have another in Madrid) and the short-term plans do not include opening new stores. “Companies grow little by little”, justifies Cucullo, who is working with the objective of increasing his turnover by 25% to 3.5 million euros this year.
product sensitivity
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When the group based in Amposta (Tarragona) Nath acquired TCN, this brand originally exclusively for lingerie had passed from the hands of its founders, Jose Maria Donat and Toton Comellato the venture capital fund Endurance Partners. It was this firm -which bought the Catalan company with the intention of refloating it- who finally initiated the bankruptcy process from which Nath has ended up removing it. In this sense, Cucullo relates his own signing with the intention of finding a director with “extreme product sensitivity & rdquor ;, a more important characteristic then, he says, than numbers.
“My first objective was to reposition the brand within the market & rdquor ;, confesses this manager. “TCN was a bit left behind and for me it has a value as a well-established brand in Spain and with a lot of growth capacity in many areas & rdquor ;, she continues. “The main thing was to rediscover the DNA & rdquor ;, she synthesizes, a mission that is already on track. “The next step is to make more noise, be more present and, above all, export & rdquor ;, she concludes.