The state continues to be attractive for attracting investment, a factor that was endorsed after the work tour that he led through Europe (Spain, France and Switzerland)”.

Marco Antonio Del Prete Tercero, head of Sedesu.

Queretaro, Qro. The Bajío states make up one of the most attractive regions for the settlement of Swiss companies, diplomats and businessmen of this origin said.

The charge d’affaires of the Swiss embassy in Mexico and Belize, Léo Trembley, highlighted that there is interest from Swiss companies in reaching Mexico, particularly Querétaro.

He explained that the interest of these firms is related to entering the North American market, given the proximity to the United States.

The diplomat added that a Swiss delegation was recently received in Mexico; after two years of not receiving missions, due to the Covid-19 pandemic.

Switzerland, he explained, is usually the twelfth investor in Mexico; besides being the economy number 20 globally.

In this context, the Swiss-Mexican Chamber of Commerce and Industry (SwissCham) installed a representation for the Bajío; In this regard, the president of SwissCham in Mexico, Simón Blondin, explained that the objective is to attract more companies of this origin to the region.

In this sense, the secretary of Sustainable Development (Sedesu) of Querétaro, Marco Antonio Del Prete Tercero, stated that the state continues to be attractive for attracting investment, a factor that was endorsed after the work tour he led through Europe (Spain, France and Switzerland).

During the visit to Switzerland, he indicated, a meeting was held with directors of the Nestlé company, which communicated projects that will be announced soon.

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Of 50 companies associated with the Swiss-Mexican Chamber of Commerce and Industry in the country, 20 are in the Bajío.

The presence of Swiss companies in the region and the interest in attracting capital from this origin motivated the regional representation of the chamber in Bajío, based in Querétaro. One of the purposes is to strengthen the economic relationship between Switzerland and the region.

SwissCham’s representative in the Bajío, Valentin Pfyffer, explained that Swiss companies in the region are mainly engaged in the automotive and agri-food industries, among others.

“We have identified more Swiss companies that are not yet with us, but obviously that is understood by the issue of distance that existed before, but there is no longer this issue,” he asserted.

According to Valentin Pfyffer, it was identified that in the Bajío there are about 35 Swiss companies, of which 57.1% (20) are associated, so they aspire to incorporate the remaining 15 companies into the ranks of the organization.

In addition to representing Bajío, the chamber installed a headquarters in Monterrey, to support partners in the north of the country.


Four Bajío entities (Aguascalientes, Guanajuato, Querétaro and San Luis Potosí) received 132.8 million dollars of Foreign Direct Investment (FDI) from Switzerland during 2021, which represented 34.6% of the 384 million dollars that Mexico attracted from investments of this origin.

Of these entities, Querétaro is the one that received the most Swiss FDI, with 120 million dollars, 90.4% of the regional total, according to the Ministry of Economy.

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