Sustainability and biodiversity, the tourist strengths of Colombia


Sustainability and biodiversity are the tourism strengths that were presented at Colombia Week in Mexico, which are based on six regions to increase vacation tourism between our country and the South American country.

The regions are: the Greater Colombian Caribbean, the Pacific, the Western Andes (where the coffee zone is located and where Medellín is), the Eastern Andes (where Bogotá, Santander, Boyacá are located), the Massif (a wide range of archaeology, history, of living cultures) and the Amazon-Orinoquia (the great green heart of Colombia, full of biodiversity and an offer of contact with these biological assets), as Gilberto Salcedo, Vice President of Tourism of ProColombia commented in an interview with El Economista.

“Coming from the hand of 24 Colombian businessmen who had the opportunity to sit down with Mexican wholesalers and who are going to incorporate into their portfolios those experiences and activities that can be developed in Colombia through the 6 large regions that we have come to present, an offer renewed, an offer that goes beyond traditional destinations”, he said.

He mentioned that the experience of the Colombian Week in Mexico has been spectacular. “We have had the participation of all the allies, highlighting how there is an important growth in air traffic between Mexico and Colombia. A completely renewed connectivity, where contrary to what was happening during the pandemic, between our countries, three additional air operators to those we already had between Colombia and Mexico, came to strengthen that relationship and strengthen tourism.

He said that there are already 160 weekly air frequencies and a capacity between the two countries of the order of 28,000 seats. “That is going to allow spectacular traffic, great support for business, tourism and all the industries that need a reactivation today more than ever.”

Gilberto Salcedo added that, at the end of 2021, they achieved the arrival of Mexicans in Colombia, of the order of 55,000, in 2019 it was a historic year close to 200,000, “we are already seeing very interesting growth rates and we are not We doubt that we will soon recover and exceed those figures”.

Mexico is the third country that offers more weekly seat capacity with Colombia, after the United States and Panama. In 2021, it was positioned as the second market, after the United States, of greatest interest for Colombian and Mexican airlines and so far in 2022, our country is positioned as the first market with the largest number of international flight routes to Colombia.

comprehensive strategy

Colombia is experiencing a stage of growth in the tourism sector, the government and the Private Initiative have worked on a Sustainable Tourism policy and with the Law of economic reactivation that has a long-term focus until 2030.

Flavia Santoro, president of ProColombia mentioned that Colombia has developed a positioning strategy for its tourist regions and is consolidating itself as an international hub for holding events.

Within the Reactivation Law established by the government, travelers and communities were favored, establishing a reduction from 19 to 5% of the Value Added Tax in the price of plane tickets and 100% in the energy surcharge. Also, meanwhile, hoteliers, travel agencies and other agents have a total exemption from the consumption tax and even, in the last tax reform, it established incentives for investments in tourist infrastructure.

“International demand and new trends have been observed and thus show a more organized, sustainable and competitive offer in Colombia,” said Flavia Santoro.

Which airlines have direct connectivity?

Direct connectivity between Mexico City and Cancun with Bogotá, Medellín and Cali is through:

  • Aeromexico
  • Avianca
  • Long live Aerobus
  • Live
  • Volaris
  • Wingo



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