Student Competition Will Help Amherstburg Small Businesses

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A small business in Amherstburg will benefit from the budding entrepreneurial experience of students at the University of Windsor and St. Clair College, courtesy of a new competition looking to improve profitability.

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Student teams will be challenged to analyze and propose business strategies for Downtown Espresso Café and address the functionality of the outdoor space adjacent to the store.

In addition to students from UWindsor’s Odette School of Business, students from St. Clair College’s Zekelman School of Business and Information Technology have been invited to participate.

At stake is a $ 5,000 award offered through a partnership with philanthropist and UWindsor alumnus Richard Peddie and the Odette School of Business and alumnus.

“Amherstburg is a true gem in our region and the competition will not only help students put their skills to use, but will also provide tangible support for a local business that contributes to the vibrant atmosphere the city has to offer,” Peddie said in a press release. . “COVID and its restrictions have had an impact on all small businesses. I see this as a step in the right direction to get things moving again. ”

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Teams of three to five students each will compete internally at their own institutions in hopes of being chosen as one of three teams from each school to participate in the final competition on November 26.

Competitors will present an oral and written presentation and will also be evaluated through a 10 minute question and answer session. The winning team will receive the grand prize through the Richard Peddie Leadership Initiative at the Odette School of Business.

“We truly feel that we are going to enlist the brightest young minds to promote the success of the Downtown Espresso Cafe,” said owner Renee D’Amore. “We are always looking for innovative ideas to make our business more attractive to our clients and the Odette-Peddie Amherstburg Case Challenge is an ideal way to gain a new perspective. We can’t wait to see what the students come up with. ”

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