Short trips, the main tourist strategy in the Central-West region

One of the objectives of the entities that make up the Central West Pact for Tourism is to encourage short trips by road, complying with the sanitary measures in accordance with the epidemiological traffic light of each state.

To this end, the alliance, created in 2020 due to the effects of the pandemic and made up of the entities of Aguascalientes, Guanajuato, Jalisco, Querétaro, San Luis Potosí and Zacatecas, is promoting the Travel in Short campaign.

One of the options for this campaign is a tour of Huimilpan and Amealco in Querétaro; Salvatierra and Valle de Santiago in Guanajuato, and the Guadalajara Metropolitan Area in Jalisco.

Upon arriving in Huimilpan, places of interest such as De la Tierra, a self-sustaining restaurant with fresh and organic products from its garden, which is characteristic of the gastronomic attractions of this route, the trout in La Palapa and the sheep cheeses are manifested. artisan in Pradales Cheese.

The municipality has 12 farms, of which seven are active and open to the public for visitors, highlighting the Hacienda la Solariega, built at the end of the 17th century, and Hacienda Lagunillas, built in 1904. Both have their own vineyards and spaces for events such as weddings, XV years and graduations.

Following the route, you arrive at the Magical Town of Amealco, where the Hotel Misión La Muralla stands out, which is the only thematic complex in the country, characterized by reviving the era of the Mexican Revolution.

In addition, in the Historic Center of this municipality is the Doni Handicraft House, the Museum of the Artisanal Doll, which has a collection of more than 300 dolls from different states, and the traditional Don Federico pulqueria, which is 105 years old. existence.

Already in the state of Guanajuato, the Magic Town of Salvatierra is characterized by its gastronomic strength: the Santero restaurant, which boasts a cuisine with international techniques and cocktails, and the Ritual Café, both characterized by using organic, sustainable ingredients from the region.

The main attractions of this destination are the El Sabinal Ecopark, named in honor of the ancient Sabino trees it houses, the Sanctuary of Our Lady of Light and the La Macarena Bullring.

On this route, continuing in the Guanajuato entity, there are also adventure activities such as hiking, rappelling and climbing in Hoya de Álvarez, a volcanic bowl located in the municipality of Valle de Santiago, as well as a horseback ride through the Rincón de Parangueo.

In an interview with El Economista, the mayor of Salvatierra, Karla Alejandrina Lanuza Hernández, explained that from the appointment of Pueblo Mágico, the municipality developed three strategies to promote tourism; the first is awareness among the population about the importance of the designation.

“The second was to generate facilities for the investment to arrive and generate sources of employment (…) The third strategy is to ensure that visitors are now tourists and can achieve the overnight”, he explained.

The trip ends in Jalisco

Finally, this plotted journey culminates in Jalisco. First is the Magic Town of Tlaquepaque, characterized by the manufacture and sale of handicrafts made of clay, pottery, yarn, brass, paper mache, wood, leather and glass.

The municipality is located in the metropolis of Guadalajara, and like the capital, the kitchen offers birria, meat in its juice and drowned cake; Some of these dishes are in the 1910 Restaurant. In the destination you can explore art galleries, such as Sergio Bustamante’s, the El Refugio Cultural Center and the Regional Museum of Ceramics.

An urban art project called Puertas Mágicas is being carried out in the streets of downtown Tlaquepaque, which seeks to recover the public space and the architectural context, creating a coexistence in the open air.

The objective is to intervene metal doors and curtains, returning art to the doors through a combination of painting and animation (when using the Magic Doors Instagram filters you can appreciate the different augmented reality animations they have the doors).

The tour ends in the Historic Center of Guadalajara, where the El Pilón de los Arrieros restaurant stands out, in colonial style and offering traditional cuisine from Guadalajara and regional drinks, including birria. Another restaurant that has a typical dish is Karne Garibaldi, characteristic for serving meat in its juice.

In this destination there is the MiBici service, a system of public bicycles to transport freely and ecologically around the city, which is complemented by other means of public transport.

One option to finish this route is the Planetarium and Interactive Center of Jalisco Lunaria, which has a dome equipped with technologies in projection systems with capacity for 27 million pixels in 2D and 3D on an aluminum screen, as well as a pavilion with 23 interactive exhibits and different workshops and scientific and cultural activities.

In process

The Secretary of Tourism of Jalisco, Germán Ernesto Ralis Cumplido, told El Economista that “after the impact of the Covid-19 pandemic, we started 2021 with a slow recovery process, but moving forward, that had to do precisely with the promotional campaigns, the implementation of protocols, in the security message that was being sent to our regional markets. Actions to promote road tourism were implemented, generating an increase in hotel occupancy rates ”.

“In 2019, which was a good year, in the case of Guadalajara we ended up with an average occupancy percentage of 60%; then, in 2020, with the impact of the pandemic, we ended up with an occupancy rate of 30 percent. In 2021 we are advancing with firm steps, we calculate that in the sum of the year we will walk over 38% occupancy ”, he indicated.

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