One of the largest loyalty programs in Canada is about to grow even further.
Through a partnership between Cineplex and Scotiabank, Scene will change its name to Scene + on November 22, at which time it will receive several new benefits. Existing Scene members will automatically switch to Scene + and the program will remain free during the transition.
The two most important new benefits will be the option to earn and redeem points at retailers and travel agencies.
Regarding the former, there will be more than 60 participating national retailers, including Apple and Best Buy. Additionally, travel-related purchases such as flights, hotels, and car rentals will also be eligible for redemption of Scene points. Scene says a full list of partners will be revealed closer to the launch of Scene +.
A new Scene + website will be launched to allow users to claim their rewards, while a third-party service travel center called ‘Scene + Travel’ will be introduced to allow users to earn and claim points on trips. Scene says you’ll earn three points for every $ 1 spent on a hotel or car rental when you book through Scene + Travel. You can also redeem 100 points for $ 1 for a flight, hotel, or car rental through Scene + Travel.
Scene says your existing point balance and account number will not change in Scene +. Those who have a Scotiabank credit or debit card that can earn Scotia Rewards, their point balance will automatically be transferred to Scene + for the same value. Alternatively, current Scotia Rewards program members without a Scene account will receive Scene + account details closer to November 22nd.
The Scene + reveal comes a few weeks after Cineplex launched its own premium membership, ‘CineClub,’ which offers perks like free movies and discounted tickets and concessions.