San Miguel de Allende is looking to reactivate its tourism industry with a new campaign

In the middle of a scenario in which the Covid-19 pandemic affected tourism and in which only 80% of San Miguel de Allende’s GDP, Guanajuato, depending on this activity, local authorities will present a new strategy.

At a press conference, the mayor Mauricio Trejo Pureco explained that a tourism campaign with local and international sponsorship, denominated, would be launched “Gracias San Miguel de Allende by Hacer Latir in Mexico“; it consists of a series of monthly activities.

“It’s coconutizing more than four months and is a very thoughtful campaign in the current times that we live”, dijo.

Inside the calendar of Tourist activities which will prevent, however, that in February a memorial service will be held in Houston, Texas, while in April it will also be necessary to carry out operations with the state of the American Union, California.

Para mayo, San miguel de allende will meet with his own promotional space in the Tianguis Turístico, independent of Guanajuato.

In June, too, a search will be carried out for a New York memorial and to promote the San Miguel Allende wines to enhance the tourist promotion.

For July, the project will be presented Chefs in the street, giving the most important chefs of the country van to ally with the local trade of demarcation.

In September, a program of activities related to the patriotic festivities will be presented, and in October there will be a music festival and a jazz festival in November.

On top of that, the edil result that for this year is 30 million pesos to reactivate tourism, is a derivative of the Approach of the Lion of Ingresos for the ayuntamiento.

With this campaign and the projected resources, it looks like the entity will regress to the levels of status of 2014 and 2015, when the medium was 3.9 nights.

In addition, it is claimed that for this year the tourist premium for tourists is between 2,500 and 3,000 pesos.

Prepare alliances

The Alcalde adelanto that also is preparing cooperation agreements with the municipalities of Guanajuato.

However, it is almost certain that there will be a meeting with Dolores Hidalgo and that there will be more tourist routes.


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