Ryan Reynolds Partners with Terry Fox Foundation on Promotional T-Shirts

The #NoMatterWhat t-shirts are a tribute to Fox’s determination and courage, with all proceeds going to cancer research.

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Vancouver celebrity Ryan Reynolds teamed up with the Terry Fox Foundation again this year to promote a line of t-shirts in honor of the groundbreaking cancer fundraiser.

This year’s T-shirt features the slogan #NoMatterWhat, in celebration of Fox’s “unwavering determination, no matter the challenges or circumstances, in running his iconic Marathon of Hope in 1980,” according to a press release from the foundation.

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“As a Vancouver resident, the Terry Fox Run has held a special place in my heart and I am thrilled to once again partner with the Terry Fox Foundation to help launch this year’s t-shirt in support of this important cause,” Reynolds said. “I know that the strength and perseverance Terry demonstrated continues to serve as an inspiration to me and millions of Canadians.”

The shirts are available starting Wednesday. Produced by Adidas, they are available in a variety of sizes and styles, including short sleeves ($25), long sleeves ($35) and performance t-shirts ($40).

Ryan Reynolds Terry Fox T-shirt
The #NoMatterWhat Terry Fox t-shirt worn by Vancouver actor Ryan Reynolds. Photo by Terry Fox Foundation

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“The goal is for this year’s jersey to act as a reminder of Terry’s strength, courage and perseverance, and is intended to inspire Canadians to adopt this mindset in their own lives,” according to the foundation.

“Terry’s story and his impact on cancer research continue to inspire Canadians around the world, with almost four million people participating in the Terry Fox Run each year,” said Denise Dias of the Terry Fox Foundation. “The response last year’s unprecedented #DearTerry campaign resulted in a record-breaking year for the Terry Fox Run.”

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Cancer remains the leading cause of death in Canada, with two in five people expected to be diagnosed in their lifetime. But scientific research has dramatically improved cancer diagnoses, treatments and outcomes over the past four decades, thanks in large part to the $900 million in funding raised by the foundation to date.

The t-shirts are now available on the foundation’s website, terryfox.org.

Registration for the fall race opens April 12, the same day Fox began his Marathon of Hope 44 years ago. This year’s race is September 15.


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