Querétaro, between the emerging markets for e-commerce

Querétaro, Qro. The Covid-19 pandemic accelerated the digitization of local businesses, stating that it was one of the emerging markets in the use of e-commerce.

Después de Ciudad de México, el estado de Queretaro is perfect as one of the markets that consumes the most through the electronic commerceexposes the regional management of Contpaqi, a company dedicated to the digitization of companies – and provider of Global Systems– services, Luis Navarro.

One of the most relevant data is that Queretaro and Mexico City are the markets that consume most e-commerce. Practically 90% of national sales, consult an internet, independently of which the sale is concrete in physical ”. Therefore, it is essential that businesses incorporate digitalisation into their sales processes.

The President of the Cámara Nacional del Comercio en Pequeño (Canacope), Sergio Martínez de León, explained that he had stories in the local trade, that of the 30,000 companies, 24,600 (82%) he was summoned to some online sales scheme, but not 5,400 (18%).

“It’s very important the e-commerce, because we do not know how to deal with the pandemic, we see that the contagios are separate and – although we hope that we – have a partial confinement, the ternary businesses that dominate these herramentas to be able to subsist. The majority does not have the capacity to express all the bonds that the platforms offer, ”he said.

In this context, the delegation of Canacope holds a Global Systems collaboration agreement to materialize capacity campaigns and incorporate the number of economic units in e-commerce.


Referring to the technological adoption in the state, the delegation Queretaro of the National Chamber of Commerce, Services and Tourism (Canaco-Servytur) reported that in each of the 10 affiliate shops in the chamber, at least three of them were equipped with technological tools to improve their processes, including online sales.

Agreed with the President of Canaco in Querétaro, Fabián Camacho Arredondo, the food establishments dedicated to food sales are the ones that are most affected by e-commerce.

Agreed with the Online Sales Studio of 2021, of the Mexican Association of Online Sales (AMVO), the e-commerce in Mexico has raised a value of 316,000 million tonnes in the year 2020, experimenting with an increase of 81% compared to the previous year, as it is linked to the impact of the pandemic.

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