Google has been on a crazy marketing push for the upcoming Pixel 6 and Pixel 6 Pro. The company updated its US store site with a version of the phone, released a trailer, and launched a line of potato chips in Japan. .
The latest trick of the company? Put the phones in your New York City retail store. That may seem normal at first, but the phones are inside giant glass cases.
It’s the epitome of “look, don’t touch.”
According to details shared by Reddit users and reported by Android Police, glass boxes are placed in front of store windows, so even passersby on the street can marvel at the new Pixel phones. The Pixel 6 Pro is showcased in its gold color, while the regular Pixel 6 sports its peach / orange color.
Beneath each phone is a QR code that people can scan to view the Google Store page for the phones.
While the display is a bit cluttered in my opinion in the way that it makes the phones appear to float in midair, I also agree with the general sentiment that this is all quite strange. Most tech companies keep their products under wraps in the lead-up to the reveal event, not with Google this time. The search giant has shelved the Pixel 6 trailers in recent months.
Of course, there are still a lot of things we don’t know about phones, but there are also a lot of things that Google has told us directly. Also, it is strange to see a company working hard to promote a product that is not yet available. Google hasn’t even shared a release date, other than that the Pixel 6 series will arrive in fall 2021 (rumors point to an October launch).
Ultimately, I suspect that at least some of Google’s initial marketing is an effort to combat the leaks. The search giant has struggled with leaks in the past. Notably, the Pixel 3 series was extensively leaked ahead of launch. After that, Google started making weird preview announcements with the Pixel line to get ahead of the leaks. I suspect that the Pixel 6 reveals are at least partially trying to achieve the same goal; I mean, it’s hard to filter out a product that has already been revealed.
Image Credits: Reddit UsersThisGuyRightHer3‘ and ‘rami1190.
Source: Reddit Via: Android Police